Full-Stack Digital Strategist

Wallop Inc.; Vancouver; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Extended health care

Wellness spending

Profit sharing

MacBook provided

Flexible hours

Job summary

Wallop Inc. is seeking a Full-Stack Digital Strategist to lead cross-platform digital marketing initiatives for luxury hospitality clients.

You will collaborate with our Digital Marketing team to define and execute multi-channel strategies for hotels, resorts, and experiential travel, while managing a diverse portfolio of client projects. The ideal candidate has strong GA4, cross-domain tracking, and paid ads expertise, with a proactive, client-facing approach and a passion for hospitality.

Qualifications

• Experience in luxury hospitality digital marketing is preferred.
• Ability to manage multiple clients and projects in a fast-paced agency environment.

Responsibilities

• Lead strategy sessions and client calls.
• Monitor and optimize organic and paid performance across channels.
• Implement cutting-edge paid advertising campaigns.
• Maintain data quality and tracking implementation.
• Provide data-driven insights to clients.
• Contribute to process and service development.
• Develop industry-specific expertise.

Skills

GA4 proficiency

Data presentation

Paid ads management

SEO strategy

Cross-domain tracking

Analytics interpretation

Client collaboration

Problem solving

Tools

Google Tag Manager

Semrush

Google Ads

Meta Ads

TikTok Ads

Microsoft Ads

Google Data Studio

Clarity / Hotjar / Crazy Egg

Job description

About Us

If you have a passion for travel, you’ve landed in the right place. We’re building a team to become the world's leading digital agency for experiential travel, unique properties, and one-of-a-kind hospitality brands. Our ideal employees have an interest in and a desire to develop expertise in the niche we operate in. You’ll work with some of the most unique luxury travel products and destinations in the world. Your job will be to deliver digital services that bring these experiences to life.

About the Role

We are looking for a Full-Stack Digital Strategist who thrives on working collaboratively with clients and can execute impactful cross-platform strategies within the luxury and independent hospitality sector.

In this role, you will work collaboratively with our Digital Marketing team to define and execute comprehensive, multi-channel digital strategies for hospitality clients: luxury hotels, resorts, ranches, and experiential travel. Your expertise in managing a diverse portfolio of clients and your ability to develop effective marketing strategies will be key to our success.

On a day-to-day basis, you will:

• Run strategy sessions/client calls
• Monitor and optimize our clients’ organic and paid performance.
• Implement cutting-edge paid advertising campaigns.
• Maintain data quality and implement tracking.
• Provide data-driven insights.
• Contribute to process and service development.
• Develop industry-specific expertise.
  

Skills & Experience:

• Hospitality is a service business, and we are service providers to them; soft skills/ people skills are a must.Proficient in GA4 and data presentation with strong levels of digital marketing knowledge
• Skilled in Google Tag Manager for cross-domain and e-commerce tracking
• Experienced in identifying and resolving tracking errors
• Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads and Microsoft Ads.
• Proficient in building and optimizing SEO strategies, including technical error resolution, understanding search engine algorithms and skilled with tools such as Semrush
• Experienced in high-paced agency environments, working with multiple clients on multiple projects.
• Adept at autonomously solving problems as they arise - an executor who can turn strategic input into beautiful, tactful output while nurturing client relationships.
• Skilled in developing and implementing highly optimized funnels.
• Collaborative approach with developers and project managers for continuous website improvement.
• Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar
• Knowledgeable about best practice management techniques for industry-standard platforms.

Bonus points for:

• Experience with advertising in the hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com), and metasearch
• Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)
• Google certifications (Analytics, Google Ads Search/Display/Video, etc.)
• Additional language skills (French or Arabic)
• Experience with Google Data Studio
• Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing.
  

What makes you a great fit:

• You are smart, curious, and eager to learn
• You are confident in front of clients and know how to earn trust
• You like people, and people like you
• You’re team-oriented but equally happy to work on solo projects
• You enjoy problem-solving and finding solutions

Attendance Expectations

• Attend Company town halls and culture-building events as scheduled
• Participate in mandatory team or department meetings requiring in-person presence
• Reasonable notice will be provided for all required in-person events
• Travel required for such events will be covered by Wallop in accordance with Company policy

Why you'll love working here:

• Salary range of $75K - $85K (CAD)
• 15 days of vacation (3 weeks) to start
• Extended health and medical benefits
• $1000 annual health and wellness spending account (for use by you and your family)
• Profit share program - when we win as a company, you win as well
• $30 home office stipend per pay period
• $1000 one time home office set up on first pay
• Provided MacBook for work use
• Flexible working hours and days
• Ability to work remotely or from our Vancouver office
• Extended Christmas holidays
• Extended Easter weekend (Easter Monday & Easter Friday)
• Winter holiday party
• Ability to work from another country to extend a vacation or time in your home country
• Parental leave salary top-up during your first month’s leave

Location

Location Vancouver, British Columbia (Remote)

At Wallop, we believe that diversity is a strength and a core value. We are committed to creating a more inclusive workplace and actively encourage applicants from underrepresented groups, including LGBTQ and BIPOC. We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you require any accommodations, please let us know and we will work with you to meet your needs.