French Content Editor

Legend; Toronto; On-site; CAD 50,000 - 75,000; Full time

Job summary

A leading digital media company is seeking its first editor for a French-language casino content stream. This role involves shaping editorial standards, collaborating with various teams, and creating engaging content tailored for the North American market. Candidates should possess a passion for SEO and a collaborative mindset.

Benefits

Competitive salaries

Matched pension contribution

Health insurance

20 days annual leave and extra days for birthday/life events

Flexible working options

Annual discretionary bonus

Individual learning and development budget

Paid sabbatical at milestones

Company-wide social events

Qualifications

• Ability to write engaging long-form content.
• Familiarity with on-page SEO optimization.
• Experience with content management systems is a plus.

Responsibilities

• Outsource, edit, and publish iGaming content.
• Optimize content for SEO standards.
• Conduct competitor and market research.

Skills

SEO optimization

Content creation

Research skills

Collaboration

Editing

Tools

SEMrush

Ahrefs

Surfer SEO

Content management systems

Job description

About Covers and Legend

Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role:

This is a unique opportunity to build something from the ground up, becoming the first editor dedicated to our growing French-language casino content stream. You'll have the chance to shape editorial standards, collaborate across departments, and make an immediate impact on how we serve a French-speaking audience in a highly competitive market.

At Covers, you'll work alongside teams who live and breathe online casinos and sports betting, including SEO strategists, product managers, and editors who are passionate about delivering content that educates, entertains, and converts. You'll plug into a terrific infrastructure, benefit from shared knowledge across various verticals, and be empowered to make decisions that drive meaningful progress.

The role offers deep cross-functional collaboration, with opportunities to work closely with stakeholders across SEO, commercial, design, and product teams. You’ll be joining a team that genuinely supports one another, values creative input, and celebrates shared wins.

If you're excited about owning a growing content stream, scaling high-impact commercial content, and collaborating with passionate teams in a fast-paced space, this role could be a perfect fit.

Your Impact:

• Outsourcing, editing, and publishing commercial iGaming content for our North American market
• Optimizing content and ensuring our editorial and SEO standards are fully met
• Writing and editing original copy for new page launches and page audits
• Executing extensive competitor, market and SEO research to support the creation of page briefs
• Analyzing page metrics and using data to continuously improve our content offering

What You'll Bring:

• We're looking for someone who can write engaging long-form content that takes the user by the hand and offers the maximum amount of value.

• Familiar with on-page SEO optimization with some understanding of SEO tools like SEMrush, Ahrefs, or Surfer SEO).
• Good experience of using content management systems (bonus points if they’re familiar with Directus, Contentful or WordPress).
• Passionate about researching and a stickler for fact-checking/quality assurance.

• A competitive mindset and passion for SEO. Someone who gets a dopamine rush from seeing their article get to position 1 on Google.
• Collaborative - this isn’t a role where you work in silo, the candidate will need to be comfortable working with other teams, other Editors and potentially leading on projects from a Content perspective.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
• 3rd: Take home task - you will be given 3 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
• 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend?

• Competitive salaries.
• Matched pension contribution.
• Health insurance.
• 20 days annual leave allowance and two extra days to celebrate your birthday and a life event day.
• Flexible working to suit you "work your way".
• Annual discretionary bonus linked to business and personal performance.Long-term incentive plan to share in the growth of our business.
• Individual learning and development budget.
• Paid sabbatical when you hit milestones.
• Companywide social events.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.