Freelance Senior Copywriter

Critical Mass; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Freelance Senior Copywriter who excels at storytelling and collaboration. The ideal candidate will have 5+ years of experience in an agency setting, demonstrating exceptional writing across various styles, and a strong grasp of marketing principles. This role emphasizes creativity, attention to detail, and the ability to manage multiple projects while interacting effectively with clients. A commitment to delivering high-quality work in a fast-paced environment is essential.

Qualifications

• 5+ years’ experience in an agency environment with interactive media.
• Proven aptitude for quick, creative thinking under deadlines.
• Strong understanding of web trends and technologies.

Responsibilities

• Participate in strategic brainstorming and campaign development.
• Ensure copy tone and style align with visual concepts.
• Liaise directly with clients to present work confidently.

Skills

Exceptional writing skills

Creative thinking

Attention to detail

Understanding of marketing principles

Ability to work on multiple projects

Job description

As a Freelance Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. Words are your love language and copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. You’re adept at using tools to help you with your trade and you know AI isn’t something that can be ignored. When confronted with something new or unfamiliar, you seize the opportunity to learn and expand your skillset. You’re self-starting, able to create top-quality work with minimal oversight, and motivated by a desire to help your team produce exceptional results.

You Will:

• Participate in strategic brainstorming, campaign and brief development, and creative execution.
• Partner with designers, art directors, and creative directors to bring concepts to life.
• Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
• Work on multiple projects simultaneously.
• Interact with project teams to understand business objectives and audience demographics.
• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
• Maintain high standards of copywriting and exercise quality control.
• Handle a high volume of varied work without letting standards slip.
• Liaise directly with clients and present work confidently.

You Have:

• 5+ years’ experience writing in an agency environment—including experience with interactive media and direct marketing.
• Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
• Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
• A keen enthusiasm for and demonstrable understanding of web trends and technologies.
• A strong understanding of marketing (especially direct marketing) and advertising principles.
• Experience with brainstorming, campaign development, creative brief development, and creative execution.
• The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
• Experience managing complex and rapidly evolving copy decks.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comandus.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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