Freelance Experiential Marketing (XM) Project Manager

InField Marketing Group; Canada; Remote; CAD 50,000 - 90,000; Full time

Job summary

Join a dynamic and innovative team as a Freelance Experiential Marketing Project Manager, where you will lead exciting brand activations and events. This role offers the chance to manage every aspect of experiential marketing campaigns, ensuring they resonate with audiences and meet client goals. You will work collaboratively with internal teams and external vendors, overseeing logistics and providing insightful post-event analyses. If you are organized, adaptable, and passionate about creating memorable brand experiences, this opportunity is perfect for you. Embrace the chance to make a significant impact in a supportive and inclusive environment.

Qualifications

• 3-5 years in experiential marketing or event management.
• Experience managing large-scale brand activations.

Responsibilities

• Lead and execute brand experiences from concept to delivery.
• Manage project timelines, budgets, and client communications.

Skills

Organizational Skills

Project Management

Communication Skills

Budget Management

Adaptability

Familiarity with Brand Ambassadors

Tools

Asana

Trello

Monday.com

Excel

Google Sheets

Job description

Freelance Experiential Marketing (XM) Project Manager

Deadline: February 14, 2025

Organization: Influence Marketing

Location: Remote with occasional travel as needed

Job Type: In-Office

Reporting to: [Specify Reporting Structure]

We’re seeking a talented and detail-oriented Freelance Experiential Marketing Project Manager to lead and execute engaging brand experiences that resonate with target audiences. This role involves managing every aspect of XM campaigns, from concept through execution, while ensuring that projects are delivered on time, within budget, and to a high standard.

The ideal candidate is organized, adaptable, and experienced in managing brand activations, events, and other experiential marketing initiatives.

Key Responsibilities:

1. Project Planning & Execution:
   • Develop detailed project timelines, budgets, and scopes of work.
   • Coordinate with internal teams, vendors, and stakeholders to execute brand activations and events seamlessly.
   • Oversee logistics, staffing, and on-site operations to ensure smooth execution.
2. Client & Stakeholder Management:
   • Serve as the primary point of contact for clients during the project lifecycle.
   • Ensure client goals and KPIs are clearly defined and achieved.
   • Provide regular status updates, manage approvals, and address client feedback promptly.
3. Team Coordination:
   • Recruit, onboard, and train Brand Ambassadors or field staff as needed.
   • Collaborate with creative teams to develop experiential concepts that align with the brand’s strategy.
   • Manage third-party vendors, such as production companies, venues, and equipment suppliers.
4. Budget & Resource Management:
   • Negotiate contracts and rates with vendors and partners.
5. Post-Event Reporting:
   • Compile and analyze event metrics, including ROI and audience engagement data.
   • Develop detailed post-event reports with key learnings and recommendations for improvement.

Skills & Experience Required:

1. Experience:
   • 3–5 years of experience in experiential marketing, event management, or a similar field.
   • Proven track record of successfully managing large-scale brand activations and events.
2. Skills:
   • Strong organizational and project management skills.
   • Excellent written and verbal communication skills.
   • Proficiency in budget management, timelines, and reporting.
   • Ability to work under pressure and adapt to shifting priorities.
   • Familiarity with managing Brand Ambassadors.
3. Technical Knowledge:
   • Proficiency in project management tools (e.g., Asana, Trello, Monday.com).
   • Comfortable with reporting software and tools like Excel, Google Sheets, or CRM platforms.
4. Availability:
   • Flexible schedule to accommodate project demands, including evenings and weekends when necessary.
   • Willingness to travel for activations, site visits, or client meetings.

What We Offer:

Competitive freelance rate based on experience and project scope.

Who Are We?

Influence Retail Services Inc helps brands online and in-store. Our mandate is to help clients engage consumers to influence purchase decisions.

Influence is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential.

Feel the Influence

Influence Marketing is an integrated marketing agency. We are experts in Sales, Retail, Digital, and Experiential Marketing programming. We exist to move consumers from consideration to purchase. At Influence, we are a hardworking group of humans who care deeply about our clients' business. We are looking for people who strive for Heart, Humble, and Hustle.

Influence is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. We are committed to providing reasonable accommodations, if required, and will work with you to meet your needs.

How to Apply

Please email your résumé with a brief explanation of why you are the right candidate for this position to [e-mail]