Founding Business Development Representative ( BDR)

LayerNext

Winnipeg

On-site

CAD 60,000 - 90,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Base + uncapped commission

Early-stage equity

Mentorship from founder

Clear path to AE/sales leadership

Product in production

Job summary

LayerNext, an AI finance automation platform, is hiring a Founding BDR in Winnipeg. You will own top-of-funnel activities, build target account lists, run outbound campaigns, and book meetings with controllers, CFOs, and finance leaders. You will collaborate closely with the founder to shape ICP, positioning, and the sales playbook.

You will run multi-channel outreach, qualify inbound interest, and maintain a high-ownership approach with a clear path to AE or leadership as we scale.

Qualifications

Experience in BDR/SDR outbound in a B2B SaaS environment.
Proven track record of hitting meeting/pipeline targets.
Strong written and verbal communication; able to write effective cold emails.

Responsibilities

Build target account lists of invoice-heavy mid-market companies.
Run outbound via email, LinkedIn, and phone to book qualified meetings with finance leads.
Qualify inbound interest from marketing and product-led channels.
Learn the product deeply to discuss AP pain points with finance buyers.
Keep CRM and pipeline data clean and current.

Skills

Outbound prospecting

SaaS sales

CRM systems

Cold emails

Tools

HubSpot

Salesforce

Job description

Products, AP Automation, Real-time Bank Reconciliation, Financial Reporting, Business, Industries, Enterprises, Solutions, Autonomous Bookkeeping, Custom Workflows, ERP and Desktop Automation, Integrations, Quickbooks Online, Microsoft Dynamics 365, Epicor, Sage, More Integrations, PricingAbout, Resources, News, Events, Case Studies, Blog, Support, Blog, Log in, Start for free, Back

Apply Link copied!

Founding Business Development Representative ( BDR)

Location: Winnipeg HQ. Type: Full-time. Reports to: Founder & CEO.

Compensation

Base plus commission with early-stage equity

About LayerNext

LayerNext is an AI finance automation platform for mid-market companies. We build computer-use agents that automate accounts payable, bookkeeping, reconciliation, and month-end close. Our agents work directly inside the ERPs and vendor portals finance teams already use, so companies gain automation without a lengthy integration or a system replacement.

The Role

This is our first dedicated sales hire. Until now, sales has been founder-led, and it is working, with our product already in production with paying customers. Now we need someone to own the top of the funnel so we can reach more invoice-heavy mid-market companies like the distributors, manufacturers, and building-materials businesses already getting value from LayerNext.

You will build our target account lists, run outbound, and book qualified meetings that turn into pipeline. You will work shoulder to shoulder with the founder and help shape the sales playbook from the ground up. This is a high-ownership role with a clear path to Account Executive or sales leadership as we grow.

What You'll Do

Research and build target account lists of invoice-heavy mid-market companies, often running legacy finance systems
Run outbound across email, LinkedIn, and phone to book qualified meetings with controllers, CFOs, and finance leaders
Qualify inbound interest from our marketing and product-led channels
Learn the product deeply enough to speak credibly to a finance buyer about their AP and close pains
Keep CRM and pipeline data clean, current, and useful
Test messaging, sequences, and channels, then double down on what works
Partner with the founder to sharpen our ICP, positioning, and overall playbook

What We're Looking For

1 to 3 years in a BDR, SDR, or similar outbound role, ideally in B2B SaaS
A track record of hitting or beating meeting and pipeline targets
Strong written and verbal communication. You can write a cold email someone actually replies to
Comfortable learning a technical product and explaining it in plain language
Self-directed and energized by the ambiguity of an early-stage startup
Hands-on experience with a CRM such as HubSpot or Salesforce

Bonus Points