Football Marketing Manager — Fan Growth & Experiences

Argonauts Holdings Limited Partnership; Toronto; Hybrid; CAD 95,000 - 105,000; Full time

Job summary

MLSE is seeking an Integrated Commercial Marketing Manager for the Football Vertical (Toronto FC & Toronto Argonauts). You will unify strategy, sales, brand, and fan experience to grow two major Toronto sports properties.

Reporting to the Director, you will lead cross-functional marketing across MLSE’s Football Vertical and West Campus, shaping annual plans, campaigns, and fan experiences at venues like BMO Field. Hybrid work is available.

Qualifications

• Proven ability to translate business goals into integrated marketing plans.
• Ability to collaborate across Marketing, Partnerships, Retail and Analytics.
• Experience in data-driven marketing and fan engagement preferred.
• 5–7 years in integrated marketing, sports or related field.
• Strong storytelling and presentation skills.

Responsibilities

• Lead integrated marketing programs across Toronto FC and Toronto Argonauts.
• Develop and execute annual brand and commercial plans.
• Drive ticketing and revenue initiatives.
• Collaborate with Data & Analytics, Digital, Partnerships and Game Operations.
• Turn strategy into actionable briefs and campaigns.
• Analyze performance and optimize marketing investments.
• Grow fan engagement and attendance.

Skills

Sales and commercial mindset

Strategic thinking

Interpersonal skills

Storytelling ability

Creativity

Drive / self-starter

Organizational skills

Industry experience

Job description

MLSE is seeking an Integrated Commercial Marketing Manager for the Football Vertical (Toronto FC & Toronto Argonauts). You will unify strategy, sales, brand, and fan experience to grow two major Toronto sports properties.

Reporting to the Director, you will lead cross-functional marketing across MLSE’s Football Vertical and West Campus, shaping annual plans, campaigns, and fan experiences at venues like BMO Field. Hybrid work is available.