Foodservice Sales Representative - Beverage Division - BC

Affinity Group, Sales & Marketing Agency; Burnaby; On-site; CAD 52,000 - 76,000; Full time

Job summary

Affinity Group Canada is seeking a motivated Beverage Sales Representative to execute sales strategies across an assigned territory, driving profitable growth in both commercial and non-commercial channels. The role requires building strong relationships with distributors, restaurants and hotels, and presenting product demos to increase market share.

The ideal candidate has beverage or foodservice background, a valid driver’s license, and excellent communication skills in English.

Qualifications

• Experience in beverage sales or foodservice is preferred.
• Strong communication and presentation skills for client meetings.
• Ability to manage a territory and meet sales targets.
• Proficient in CRM systems and MS Office.

Responsibilities

• Represent beverage manufacturers to foodservice operators, distributors and end users.
• Develop and manage a territory to grow market share and sales revenue.
• Build and maintain relationships with distributors, restaurants and hotels.
• Conduct product presentations and demos to drive adoption.
• Collaborate with internal teams to execute sales strategies.
• Attend trade shows and product launches and document activities in CRM.
• Maintain records of interactions, opportunities and sales activities in CRM.

Skills

Beverage industry knowledge

Sales experience

Customer service orientation

Communication skills

CRM proficiency

Organizational skills

Team collaboration

Education

College or University preferred

Tools

Microsoft Office

CRM

Job description

Affinity Group Canada is a well established successful and growing company that prides itself on being one of the premier food brokers in Canada. Since 1989, our success has been driven by the number of industry leading food manufacturers that we represent. We pride ourselves on having a dedicated sales team, strong customer service orientation, extensive product knowledge and a professional, challenging and rewarding work environment.

SUMMARY

We are currently seeking a highly motivated Beverage Sales Representative is responsible for executing sales strategies within an assigned territory to drive profitable growth across both commercial and non-commercial channels.

Key Responsibilities

• Represent a portfolio of beverage manufacturers to foodservice operators, distributors, and end-users.
• Develop and manage a territory with a focus on increasing market share and sales revenue.
• Build and maintain strong relationships with distributors restaurants and hotels
• Conduct product presentations and demos.
• Collaborate with internal teams to develop and execute sales strategies.
• Attend food shows, trade events, and product launches.
• Maintain accurate records of customer interactions, opportunities, and sales activities in CRM.

Qualifications

• Must have culinary or foodservice background an asset
• Have a valid driver’s license and own car.
• Beverage industry experience is an asset.
• Work well with teams and have strong motivational skills.
• A positive, professional, and proactive attitude
• Have excellent communication skills both written and oral with a strong command of the English language.
• Proficiency with Microsoft Office and CRM.
• Have planning and organizational skills.
• Have the drive to succeed and a great attitude.
• College or University preferred.
• Strong problem solving and strategic planning skills.

Affinity Group is committed to providing an accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation during any stage of the recruitment process, please contact us at [email protected]

Our hiring process may include AI screening for keywords and minimum qualifications. Our HR department reviews all results.

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

All employment is decided on the basis of qualifications, merit, and business need.