Financial Consultant

Assiniboine Credit Union Ltd; Winnipeg; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Bonuses

Matched pension

Health and dental benefits

Job summary

Assiniboine Credit Union Ltd. is seeking a Financial Consultant for Lakewood and Ile-des-Chenes branches. The role blends everyday banking with advanced advisory conversations, including mortgages, investments, and wealth guidance.

You will deepen member relationships through personalized, needs-based financial planning. As part of a collaborative team, you will promote digital tools, process applications, and coordinate with internal experts for complex solutions while upholding ACU’s values

Qualifications

• Proficiency in French is required, both written and verbal.
• 2-3 years of experience providing financial advice on investments, mortgage, and lending products.
• Experience with mortgage applications; credit adjudication is an asset.
• Strong interpersonal, verbal and presentation skills.
• Strategic thinker who can analyze member needs and recommend appropriate products.
• Ability to work in a fast-paced, complex environment with multiple priorities.
• Previous work in a financial institution is required.
• Knowledge of Credit Union products and policies is an asset.

Responsibilities

• Deliver insightful financial advice by anticipating member needs and guiding conversations toward long-term goals.
• Advise on personal loans, lines of credit, and mortgages, aligning with credit policies and risk guidelines.
• Onboard new and existing members with in-depth discussions to uncover needs and promote digital tools.
• Provide investment guidance for term deposits and registered products, in collaboration with licensed specialists.
• Engage in proactive outreach and check-ins to discuss milestones and product opportunities.
• Support estate account administration and coordinate with specialized teams when needed.
• Open and maintain business memberships and refer complex needs to Business Advisors.

Skills

French proficiency

Mortgage advice

Investment guidance

Customer service

Cross-selling

Interpersonal skills

Education

Diploma or equivalent

Job description

Financial Consultant- Lakewood & Ile-des-Chenes Branches

Job Category : Banking - Customer Service & Advice

Reporting to the Branch Manager, Financial Consultant plays a key role in deepening member relationships by delivering proactive, personalized advice and supporting a broad range of financial needs. This position blends everyday banking support with more advanced advice conversations, including mortgage solutions, credit applications, and investment guidance to help members achieve both immediate and long-term goals.

As part of a collaborative team of consultants within the credit union, Financial Consultant applies a solid understanding of financial products and strategies to offer clear, customized guidance. The role emphasizes developing member trust through deeper needs discovery, while identifying opportunities for comprehensive multiproduct solutions and seamless referrals to internal experts for specialized support—always prioritizing the member’s best interest. This role supports Assiniboine Credit Union/ Caisse Assiniboine (ACU)’s commitment to rural and agricultural communities, francophone services, values-based banking and ACU’s triple bottom line accountability to people, planet, and prosperity.

KEY ACCOUNTABILITIES

• Deliver insightful financial advice by anticipating member needs, leveraging financial tools, life-stage cues, and gathering information to assist with forward-looking conversations that support long-term financial goals
• Advise on a wide range of credit solutions, including personal loans, lines of credit, and mortgages, by assessing member goals and financial capacity, structuring applications, and ensuring alignment with credit policies and risk guidelines.
• Holistically onboard new and existing members by conducting in-depth financial conversations to uncover current and future needs, recommending appropriate banking, lending, and investment solutions, and promoting the use of digital tools to enhance the overall member experience.
• Provide advice and support for everyday and intermediate-level investment needs, including term deposits and registered products (e.g., RRSPs, TFSAs, FHSAs), while identifying opportunities to introduce more complex wealth strategies in partnership with licensed specialists.
• Engage in proactive outbound contacts and scheduled check-ins, initiating meaningful financial conversations based on milestones or product opportunities, and delivers timely, relevant advice that supports member's evolving financial needs.
• Support estate account administration for straightforward and moderately complex cases, ensuring accurate documentation, timely processing, and a respectful, empathetic experience; elevate complex situations to specialized estate teams.
• Open and maintain business memberships, including updates to signing authorities and support for term investments and credit lines, while identifying opportunities for referrals to Business Advisors for more complex needs.
• Provide timely, accurate responses to member inquiries and requests, maintaining a high standard of service and operational excellence.
• Achieve personal and referral targets, as well as working in collaboration to successfully achieve overall branch targets.
• Works with Branch Manager to develop relationships with centers of influence in the community
• Act as an ambassador of ACU by being visible in the community in support of corporate and community initiatives.
• Stay informed on financial industry trends, competitor offerings, regulatory changes, and internal processes to ensure the delivery of relevant, high-quality advice and service.
• Maintain professional confidentiality and privacy at all times.
• Responsible for compliance and risk management, through the execution of internal policies and procedures, maintain ongoing compliance with regulatory and legislative requirements at all times.
• Ensure that all programs, policies and process are implemented in a manner that supports ACU’s commitment to rural and agricultural communities, francophone services, values-based banking, respectful workplace and diversity, equity and inclusion.

QUALIFICATIONS

Education and experience

The competencies for this position would require a minimum grade twelve diploma, plus three to four years job-related experience in the financial industry or an equivalent combination of education and experience.

Key Occupational Skills:

• Proficiency in French is required, both written and verbal (intermediary is fine)
• Minimum 2-3 years of experience with providing financial advice on investment, mortgage, and lending products to customers/members in a financial institution
• Demonstrated experience working with mortgage application. Previous credit adjudication experience is an asset.
• Strong interpersonal, verbal and presentation skills with the ability and passion to engage with others authentically, establish trust, and build long-lasting relationships
• Strategic thinker with the demonstrated ability to understand and analyze member needs, develop and recommend appropriate products and services to support member’s financial success
• Experience and comfort with a fast-paced, complex work environment, and the ability to manage multiple and shifting priorities simultaneously, with an orientation toward delivering results.
• Self-starter with ability to work independently & in a team environment
• Previous work experience in a financial institution is required
• Knowledge of Credit Union products and services is an asset
• Knowledge of Credit Union policies, procedures and operations is an asset

This will be an in-person position at both Lakewood and Ile des Chenes Branches.

Working Hours are from Monday to Friday 37.5 hours per week.

Who we are

As a Certified B Corporation® and one of Manitoba’s Top Employers (2025), the culture at Assiniboine Credit Union / Caisse Assiniboine is supportive of the individual while focused on the greater community. With the widest geographic reach of any credit union in Manitoba, you’ll be motivated by shared values and encouraged to always think about how, through financial sustainability, we can do more for our members, our employees and our community.

Choosing to work at Assiniboine means that you’ll be working for a uniquely Manitoban credit union that…

• puts people, planet and prosperity first,
• values diversity and inclusion,
• is committed to serving its urban, rural, agricultural, and Francophone communities,
• supports employees through training programs and long-term career development,
• offers a competitive total compensation program which includes bonuses, a matched pension program, and health and dental benefits.
• is focused on social and environmental responsibility.

Applicants may request reasonable accommodation related to the materials and activities used throughout the selection process.