Field Sales Representative

Folláin; Toronto; On-site; CAD 45,000 - 65,000; Full time

Job summary

A beloved family-run brand in Ontario is seeking a proactive Field Sales Representative to drive sales growth. Key responsibilities include auditing retail presence, optimizing product placement, and building relationships. The ideal candidate has experience in field sales, strong communication skills, and a passion for their brand's values. This full-time role offers the chance to make a direct impact on the brand's growth.

Qualifications

• Proven field or retail sales experience, ideally in food or consumer goods.
• Strong knowledge of retail environments and product performance.
• Excellent communication and engagement skills.

Responsibilities

• Audit in-store presence and optimize product visibility.
• Perform stock rotation and place stock orders.
• Generate new business leads across various channels.

Skills

Field sales experience

Retail environment knowledge

Communication skills

Detail-oriented

Proactive self-motivated

Education

Full driving license

Background in sales or business development

Job description

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Folláin, a family-run, well-loved Irish brand, is seeking a proactive and dynamic Field Sales Representative to drive sales growth across retail, food service, and wholesale channels in the Leinster region. This role is critical in enhancing our brand’s presence, optimizing in-store product placement, and building strong, sustainable relationships to elevate the brand to the next level. The successful candidate will have the opportunity to take ownership of a key territory and make a direct impact on the growth of our exciting, growing Irish brand.

Key Responsibilities:

• Retail Store Audits: Audit the brand’s in-store presence, merchandise products for maximum visibility, ensuring products are properly displayed, and brand guidelines are adhered to. Provide prompt and accurate reporting on all store visits.
• Stock Orders and Rotation: Perform stock rotation and place stock orders where necessary.
• Maximizing In-Store Presence: Work with store teams to optimize shelf space, visibility, and product placement, ensuring the brand stands out and maximizes sales potential.
• Proactively Grow Sales: Generate new business leads and sales opportunities through cold calling and direct engagement across retail, food service, and wholesale channels.
• Brand Ambassador: Represent the brand in the field, building relationships with key store contacts and managers.
• Market Intelligence: Stay attuned to market trends, customer feedback, and competitor activity. Share insights and identify opportunities for growth.
• Relationship Building: Establish and maintain strong relationships with store managers and personnel, ensuring ongoing brand support and collaboration.
• Promotional Implementation: Lead in-store promotions, ensuring effective execution aligned with marketing and sales objectives.
• Reporting and Feedback: Provide feedback and market insights to the sales and marketing teams to inform strategies and boost brand performance.

Skills & Experience:

• Proven experience in field sales or retail sales, ideally in food or consumer goods.
• Strong knowledge of retail environments and how to maximize product performance.
• Excellent communication skills with the ability to influence and engage others effectively.
• Ability to identify and act on new business opportunities in a retail environment.
• Detail-oriented with a passion for high standards in product presentation.
• Ability to work independently, manage time effectively, and meet performance goals.
• A proactive and self-motivated approach with a strong results focus.

Personal Attributes:

• A genuine passion for our brand, with a strong understanding of the values and story of a family-run, well-loved Irish business.
• Energetic, friendly, and confident in representing the brand.
• Ability to identify trends and insights that drive business growth.
• Resilient, adaptable, and ready to take on challenges in a fast-paced retail environment.

Qualifications:

• Full driving license (required).
• A background in sales, business development, or marketing is an advantage.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Manufacturing

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