Field Sales Lead - Southern Ontario

Made with Local; Ontario; Remote; CAD 75,000 - 90,000; Full time

Job summary

A certified B Corp and leading Canadian food brand seeks a Field Sales Lead for the Greater Toronto Area. The role involves driving sales growth, managing retailer relationships, and representing a mission-driven brand in-store. Ideal candidates are self-starters with field sales experience and a passion for sustainability.

Benefits

Car allowance

Robust medical benefits

Wellness spending account

3 weeks paid vacation

Qualifications

• 2-5 years of experience in CPG field sales, merchandising, or territory management.
• Outstanding communicator with the ability to build relationships quickly.
• High degree of trustworthiness and responsibility.

Responsibilities

• Build and nurture relationships with key grocery retailers across Ontario.
• Drive sales growth and secure additional product visibility in-store.
• Represent the brand at trade shows and community events.

Skills

Relationship Management

Sales Growth

Communication

Merchandising

Data Analysis

Job description

Job Title : Field Sales Lead – Greater Toronto AreaLocation : Toronto, ON (and surrounding region)Type : Full-Time, Remote (Field-Based)Reports to : Chief Growth Officer (Based in Halifax, NS)About Made with LocalWe’re Made with Local – a certified B Corp and proud Canadian food brand that crafts nourishing, clean-label snacks using ingredients sourced from Canadian farmers and producers. Our foods are on the shelves of thousands of retailers large and small across Canada, and we’re on a mission to deepen that presence while staying true to our community-rooted values.We believe in building the power of building real, authentic relationships – with our consumers, retail partners, and the people who help bring our snacks to life. That’s where you come in!About the RoleWe’re looking for a passionate and driven Field Sales Lead based in the Greater Toronto Area to accelerate our impact in Ontario. This is a “road warrior” role – you’ll be the face of Made with Local in-store, building relationships, driving sales, and bringing big energy to our brand in the Ontario retail landscape.This is a unique opportunity to join our fast-growing, values-led company and play a key role in MwL’s expansion strategy.Key ResponsibilitiesRetail Sales & Relationship ManagementBuild and nurture important relationships with key store-level decision-makers at major and independent grocery retailers across Ontario.Drive sales growth within existing accounts by increasing product visibility, securing additional facings, and setting up creative, high-impact displays.Identify and close opportunities for new retail distribution within the region across a range of channels, including natural health stores, cafes, convenience, and institutional Merchandising & Brand PresenceEnsure product on shelf is well stocked and properly facedExecute planned promotional activities and seasonal campaigns with excellence.Gather detailed data and report on in-store insights, competitor activity, and shopper behavior.Event RepresentationRepresent the brand at trade shows, pop-ups, community events, and retailer open houses in the GTA and surrounding areas.Be a passionate and knowledgeable advocate for Made with Local in every interaction.Reporting & CollaborationWork closely with our Chief Growth Officer (based in Halifax, NS) to align on sales goals and strategic priorities.Use digital tools to document visits, track sales performance, and share key updates with the HQ team.Provide regular feedback from the field to help inform company-wide decisions on innovation, marketing, and operations.About YouYou’re a self-starter who thrives on independence, responsibility, and accountability.You’ve got 2–5 years of experience in CPG field sales, merchandising, or territory management – ideally in natural or grocery retail.You have a high degree of trustworthiness, great instincts, and follow-through.You’re an outstanding communicator who can build relationships quickly and represent a mission-driven brand with authenticity.You love being on the road, meeting new people, and seeing the tangible results of your work in-store.You’re based in or proximate to the GTA, have a valid driver’s license, and access to a reliable vehicle.You’re passionate about food, sustainability, and building community through business.Compensation & BenefitsStarting salary $75,000Car allowanceRobust medical benefitsWellness spending account3 Weeks paid vacation

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