Field Marketing Specialist

Red Bull GmbH; Victoria; Vor Ort; CAD 73.000 - 81.000; Vollzeit

Zusammenfassung

Red Bull Canada is seeking a Field Marketing Specialist to plan and execute local field marketing initiatives, lead Student Marketeers and manage campus sampling programs. You will drive regional events, build partnerships and ensure a strong brand presence at on-campus events.

You will collaborate with the Field Marketing Manager to deliver regional plans, mentor SMs, and optimize consumer reach through campus activations and regional partnerships.

Qualifikationen

• 2+ years of event marketing experience.
• Proven background in negotiation, partnerships, and budget management.
• Strong understanding of sports and culture landscapes and network-building abilities.
• Strong written, presentation and verbal skills with attention to detail.
• Strong analytical and strategic skills.
• Strong leadership, initiative and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritization and organization skills, solutions based.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Ability to lift 25lbs.
• Valid full Driver’s License.
• University or college graduate, ideally with a Bachelor’s Degree in Marketing, Events Management.

Aufgaben

• Recruit, train and manage Student Marketeers to integrate Red Bull in campus life.
• Coach and mentor SMs to ensure positive consumer experiences.
• Set goals with CCM/FMM to drive trial and expand the consumer base.
• Develop campus plans aligned with national student marketing strategy.
• Increase availability on/off campus through distribution initiatives.
• Manage partnerships with on/off campus stakeholders.

Kenntnisse

Event marketing

Leadership

Budget management

Negotiation

Partnerships

Communication

Project management

Ausbildung

Bachelor’s Degree in Marketing, Events Management

Tools

MS Office

Jobbeschreibung

The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of RedBull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM). Major responsibilities include executing owned (RedBull titled/branded) events and supported events, while fostering new and existing partnerships that resonate with a local consumer. In addition to events and activations, the FMS will directly manage a group of Student Marketeers (SMs) in product sampling and seeding on campus, and across key occasions in order to grow the user base and drive trial. The FMS will also support the Event Vehicle program within the region, alongside the FMM. Overall, the FMS will drive awareness and consumption of RedBull, and deliver an outstanding RedBull experience to consumers through every event/activation in the field.

REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAM

Own recruitment, training and management of a team of university students to make RedBull an integral and relevant part of a student’s life.

Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.

Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region.

Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.

Reach more consumers by increasing physical availability on and off campus, through Image Driving Distribution and collegiate sales initiatives.

Partnership management with key external stakeholders (on & off campus) to drive product and brand awareness.

Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students.

MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORT & CULTURE

Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This will include regional sports & culture marketing, campus reach & distribution, event vehicle calendar, through year sampling across large regional moments and key consumption occasions, as well as third party events/activations.

Have an in-depth understanding of regional sport & culture landscape, trends and opportunities that exist across the region that will lead to business growth – including creating net new ideas that will showcase the brand’s innovative approach and local relevance.

Establish relationships with Opinion Leaders and influencers who are credible scene leaders in aspects of sport & culture across the region.

Manage key external partners and stakeholders, related to key playground within the region, to increase product trial and awareness.

Create and maintain a strong connection within media in the region.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Expertly manage a group of Student Marketeers to enable excellence in their performance through year.

Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer.

Develop a strong business plan that pays into the business, developing brand love and reach.

Implement Image Driving Distribution to ensure RedBull product is at arm’s reach to consumers, increase physical availability across key playgrounds and partnerships, commercially contributing to growing RedBull’s product sales.

Support all programming across the regional field marketing team, including Consumer Collecting and collegiate marketing initiatives.

Day to day operations and logistics, including regional warehouses, product and inventory management, fleet management.

Ongoing reporting through business intelligence systems to maintain, analyze and leverage regional insights and data.

Effective budget management and forecasting for Consumer Collecting, regional events, activations and travel.

2+ years of event marketing experience.

Proven background in negotiation, partnerships, and budget management.

Strong understanding of sports and culture landscapes, demonstrated involvement, and proven ability in building relevant networks.

Strong written, presentation and verbal skills with an attention to detail.

Strong analytical and strategic skills.

Strong leadership, initiative and communications skills.

Ability to meet strict and demanding deadlines.

Strong prioritization and organization skills, solutions based.

Proficiency in MS Office (Excel, Word, PowerPoint).

Ability to lift 25lbs.

Valid full Driver’s License.

University or college graduate, ideally with a Bachelor’s Degree in Marketing, Events Management.

The expected annual base salary range for this position is $73,150 to $80,850. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of RedBull’s bonus plan.Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.

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How can I get a job at RedBull?

RedBull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of RedBull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions.You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to RedBull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you.By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from RedBull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.