Field Marketing Manager - Calgary

Norton Rose Fulbright; Calgary; On-site; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Retirement savings plan with employer?

Benefit premiums paid by the firm

Telemedicine services

Wellness allowance

Training and development programs

Job summary

Norton Rose Fulbright's Calgary office is seeking a Field Marketing Manager who will work closely with the Market Programs Senior Manager to develop and deliver marketing tactics aligned with growth priorities for Calgary and Vancouver. You will lead regional campaigns, sponsorships, and client events to raise brand exposure and support business development.

The role requires a long track record in B2B marketing within professional services, excellent stakeholder management, and the ability to

Qualifications

• Minimum 10+ years of experience in B2B marketing, communications and/or business development.
• Ability to manage multiple, disparate projects through to completion with stakeholders.
• Active listener to hear and understand opportunities and challenges.
• Advanced knowledge and mastery of marketing tools and processes.
• Experience with cross-regional collaboration (regional, national, and global).

Responsibilities

• Develop regional market strategy aligned with growth priorities for Calgary and Vancouver.
• Lead and develop campaigns, sponsorships, and client events to extend reach and brand exposure.
• Oversee communications and relationship-building programs with key clients and lawyers.
• Analyze competitive landscape and trends to keep offerings competitive.
• Coordinate internal marketing communications related to market programs.

Skills

Marketing strategy

Campaign management

Relationship building

Event planning

Stakeholder collaboration

Marketing analytics

Job description

4 days per week in office - Calgary office

Working closely with the Market Programs Senior Manager, this dynamic position requires developing and delivering on marketing tactics and initiatives aligned with growth priorities and the regional plans, servicing our Calgary and Vancouver offices.

The Field Marketing Manager Will Be Focusing On

Market strategy

• Understand regional plans and identify targeted marketing strategies that support and advance the business objectives
• Lead and develop creative marketing campaigns and programs that extend our market reach and enhance brand exposure; determine the methods, processes and steps to achieve results
• Create and maintain a program to build our relationship with key clients, and amplify the profile of select lawyers and matters to demonstrate the depth of our talent across key markets
• Enable communications and connectivity of marketing programs and relationship development
• Responsible for understanding and analyzing the competitive landscape working with leadership to help ensure we have a competitive offering
• Keep current on trends, changes, and best practices as well as new and upcoming platforms
• Oversee market program related internal communications

Sponsorship

• Pro-actively identify sponsorship, donation and industry-led associations opportunities
• Assess, research and provide recommendations showcasing overall cost and outcomes
• Oversee content creation including messaging, advertisements and brand inclusions
• Leverage sponsorship, track and report on outcome

Events and client hosting

• Proactively recommend regional firm-led events, client hosting opportunities and ticketing
• Define goals and objectives in all aspects of the event
• Identify speakers and topics
• Oversee content creation including invitation and speeches
• Oversee the targeting and creation of key client lists

What You Bring To The Role

• A minimum of 10+ years of experience in business-to-business marketing, communications and/or business development, preferably in the professional services industry
• Ability to manage multiple, disparate projects through to completion, interacting with a wide range of stakeholders
• Active listener to hear and understand opportunities and challenges
• Advanced knowledge and a mastery of various marketing tools and processes
• Quick problem solver
• Experience with high level collaboration with one or more work teams on a regional, national and sometimes global level

Why Join Our Team

• Retirement savings plan with employer contribution
• Benefit premiums paid by the firm
• Telemedicine services
• Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!
• Training and development programs based on your interests and needs

Vous souhaitez vous joindre à un cabinet proactif et moderne où vous vivrez une expérience professionnelle exceptionnelle dans un cadre de travail inclusif et collaboratif? Joignez-vous à nous!

En tant que cabinet d’avocats mondial, nous favorisons une culture fondée sur l’excellence et le service aux clients et prônons la souplesse, le respect, la diversité et la transparence. Nous nous efforçons de créer un environnement inclusif et équitable où chacun·e peut se montrer sous son vrai jour et réaliser son plein potentiel sur le plan professionnel.

Pour plus de détails sur la façon dont nous intégrons la diversité, l’équité et l’inclusion dans toutes nos activités, veuillez cliquer sur le lien suivant : Diversité, équité et inclusion | Canada | Cabinet d'avocats mondial | Norton Rose Fulbright

Si vous souhaitez vous prévaloir de mesures d’adaptation raisonnables au cours du processus de recrutement, veuillez nous l'indiquer lors de votre candidature. Nous communiquerons avec vous pour en discuter.

Veuillez noter que les personnes qui reçoivent une offre d’emploi peuvent être tenues, pendant leur emploi au sein de Norton Rose Fulbright, de faire la preuve des vaccinations recommandées de temps à autre par le gouvernement ou les autorités de santé publique. Norton Rose Fulbright a le devoir d’accommoder les personnes qui ne sont pas en mesure de se faire vacciner pour des motifs protégés. Les candidat·es qui ont besoin d’un accommodement peuvent communiquer avec nous pour en discuter davantage.

Le droit à l’échelle mondiale

nortonrosefulbright.com

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