Field Marketing Manager

[Test] Accord; Toronto; Hybrid; CAD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive pay and equity

Unlimited PTO

Health, dental, vision, life insurance

Hybrid work environment

Team offsites

Job summary

Accord is seeking a Field Marketing Manager to own the end-to-end management of our in-person event calendar, from intimate executive dinners to large-scale revenue conferences. You will partner with marketing, product, and sales to craft memorable experiences for revenue leaders and drive pipeline growth.

The role requires 3+ years in B2B events, strong organizational skills, and a collaborative mindset. Hybrid workstyle with 3 days in Toronto or San Francisco and travel as needed.

Qualifications

• Experience planning B2B events from concept to delivery.
• Ability to manage budgets and post-event reporting.
• Strong cross-functional collaboration skills across marketing and sales.

Responsibilities

• Define and execute a field event plan, owning full lifecycle from pre- to post-event coordination.
• Own flagship User Summit end-to-end in standout locations.
• Design and deliver a variety of field events including exec dinners and marquee conferences.
• Represent Accord at major industry conferences and manage brand presence.
• Build integrated event campaigns with Demand Gen, Product Marketing and Sales.
• Capture ROI, meetings booked, and deals created to inform strategy.

Skills

Event planning

Budget management

CRM proficiency

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Apollo.io

Job description

About Us

Accord is a breakout Series A startup (funding announcement) founded by proven leaders from Stripe, LinkedIn, and Google.

The company is on a mission to transform how Revenue Leaders drive Execution Excellence. From setting and enforcing standards for how their GTM team sells, onboards, and expands with customers, ambitious leaders use Accord to up-level the craft of Sales.

With hubs in Toronto & San Francisco, Accord is bringing on passionate builders who sweat the details and want to build something special.

• Driving 100+ paying customers under 12 months of launching
• Partnering with industry leaders such as Samsara, Harvey.ai, Decagon, Xactly etc.
• Raving reviews from it’s 10,000+ users, G2 Feedback

The Role

As Accord’s Field Marketing Manager, you will be responsible for the end-to-end management of our in-person event calendar - from intimate executive dinners to industry-leading revenue conferences. The role has a strong focus on intimate, high-impact experiences for revenue leaders, including multi-day summits at premier destinations. Reporting directly to Lenny, VP, Marketing, you’ll collaborate closely with your marketing peers in product marketing, content and demand gen as well as sales to bring events to life and leave a lasting impression with top revenue leaders to drive pipeline growth.

You Will

• Execute & define a field event plan. You will own the full event lifecycle, pre- and post-event coordination, logistics, timelines, and deliverables, while managing a full calendar of 5-7 events at any given time.
• Own our flagship User Summit end-to-end. This is the highlight of the events calendar; you will lead planning and execution in unique, standout locations that create a memorable experience for attendees.
• Design and deliver a variety of field events. From intimate executive dinners and sports suites to sponsored activations, including 3-4 marquee events per year at destinations like Deer Valley and Palisades Tahoe for top revenue leaders.
• Represent Accord at major industry conferences. You will manage Accord’s presence at the large-scale conferences we attend.
• Build integrated event campaigns. Partner with Demand Generation, Product Marketing, Content, and Sales to maximize engagement before, during, and after every event.
• Partner closely with AEs and CSMs to ensure key customers & prospects are included in the appropriate events.
• Manage all event-related tasks, including securing invites, gifting, booth logistics, sponsorship deliverables, budget tracking, and coordination of attending staff.
• Support the GTM team attending events by providing clear expectations and timelines, and ensuring all event requirements are delivered.
• Coordinate with marketing to ensure events are aligned with goals and messaging, maximizing attendance, engagement, and results.
• Track and analyze key metrics (ROI, meetings booked, and deals created), providing detailed results to demonstrate event effectiveness and inform future strategy.
• Track expenses and ensure all events are delivered on time and within budget.
• Bring creative ideas to life. You will have the opportunity to shape the creative vision for events from concept through execution, ensuring a consistent and compelling brand presence that differentiates Accord.
• Travel as needed to support execution and on-the-ground logistics (estimated 2-3 trips per quarter).

Who You Are

• 3+ years of proven experience in B2B events planning and management. Experience with revenue leaders is a plus.
• Ability to coordinate and manage events end-to-end, including budget oversight and post-event reporting.
• Comfortable managing a full, fast-moving calendar of 5-7 events running simultaneously.
• Exceptional organizational skills and a meticulous attention to detail.
• Strong project management skills, with the ability to manage multiple projects simultaneously, under tight deadlines, with a high degree of execution
• A collaborative, cross-functional partner. You thrive working across marketing, sales, and other teams throughout the org to bring events to life.
• Excellent communication, negotiation, and interpersonal skills.
• A natural energizer. You bring enthusiasm and momentum to everything you do, get people excited about events, and genuinely enjoy partnering closely with sales teams.
• Proficiency with CRM and marketing automation platforms is a plus (e.g. HubSpot & Apollo.io)

Location

• Hybrid 3x per week in Toronto or San Francisco

Our Values

• Everyone is a Product Person — We share a builder’s mindset and passion for great products.
• Radical Collaboration — We win, grow, and learn together—across teams and functions.
• 10/10 — We go beyond great; the final 10% delivers 90% of the value.
• Integrity Over Everything — We do the right thing, even when no one’s watching.

Why You’ll Love Working Here

• Competitive top-percentile pay & equity
• Unlimited PTO
• Health, dental, vision, life, and disability coverage
• Bi-annual team offsites (meet your teammates IRL!)
• Hybrid work environment (3 days in-office per week)

Commitment to Inclusion, Equity & Diversity

We believe innovation thrives when diverse perspectives come together. We’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to contribute their authentic selves. We welcome candidates of all backgrounds and identities to join our team of Accordions.

What Sales Leaders Are Saying

• “With Accord, we ended up displacing not just People.ai, but the need for one of our enablement platforms as well. The content management piece, the deal-level execution, and the ability to surface internal components like approval matrices or quoting instructions at the right time, for every deal, was a game changer.” — Bayley Fesler, Director of Revenue Operations, Xactly
• “This is a sales tool that the team tells me they can't live without anymore. They would be so upset if we took it away from them, which I never hear about tools.” — Niki Phillips, VP of Enterprise Sales, Hootsuite
• “Accord is poised to give us meaningful metrics and tangible insights into how our methodologies are actually being adopted and used in the field, which is a game-changer for proving the impact of our enablement programs.” — Aaron C, Revenue Enablement Manager at Greenway Health