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CoLab Software seeks a Field Marketing Manager to develop and implement a comprehensive marketing strategy focusing on events and demand generation. In this role, you'll collaborate across teams to create impactful experiences that drive business growth, targeting enterprise accounts and supporting sales initiatives.
At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner. Our product, CoLab, is a Design Engagement System (DES) that helps engineering teams review designs together, catch preventable mistakes, and make better decisions—faster. Companies like Ford, Komatsu, and Johnson Controls use CoLab to build the next generation of physical products.
We're looking for a Field Marketing Manager, who will partner closely with demand generation, sales, and customer success to build a field marketing program from the ground up. In this role, you'll be responsible for field marketing, events, and ABM. While we've experimented with each of these tactics, we've never built and scaled repeatable programs. That's where you come in.
You will create experiential events and pipeline programs that bring CoLab's message to our target accounts. Programs will be aligned to sales priorities and revenue targets (both land and expand), and will include owned and third party events and account-based strategy. You are passionate about driving high-quality pipeline and have a knack for working across sales and marketing teams to drive collaboration.
What you'll do: