Field Marketing & Event Team Lead

Fresh Prep; Toronto; On-site; CAD 50,000 - 60,000; Full time

Job summary

A sustainable meal kit delivery company in Toronto seeks a Field Marketing and Event Team Lead. You'll manage events, training brand ambassadors, and foster partnerships to drive customer acquisition. Ideal candidates will have 1+ years in event planning and B2B networking, possess a Class G license, and thrive in dynamic environments. The role offers a competitive salary of $50K-$60K plus commissions and health benefits.

Benefits

Flexible work arrangements

Health benefits package

Food perks

Qualifications

• 1+ years’ experience in event planning and sales.
• Experience managing growth projects with stakeholders.
• Access to a vehicle and a valid Class G Drivers License.

Responsibilities

• Organize new in-market events to drive sales.
• Manage brand ambassador team for event execution.
• Develop strategic partnerships with organizations.

Skills

Event management

B2B networking

Communication skills

Analytical skills

Education

Postsecondary degree in business, marketing, or related field

Tools

Google Suite

Hubspot

Job description

Who We Are

Meet Fresh Prep — Canada’s most convenient and sustainable meal kit delivery service.

As a certified B Corporation, we make convenient eating healthy and sustainable for the communities we operate in. We source quality local ingredients whenever possible, and deliver in reusable, recyclable and compostable packaging. We offer 10 chef-created meal kit recipes each week, with options for many lifestyles and preferences including vegetarian and vegan.

In the past few years, we have collected many awards and recognition for our continued pursuit in being a leader in both customer and employee satisfaction. Some awards include The Georgia Straight’s Golden Plates, 23rd and 24th Annual Best of Vancouver award for Best Meal Kit Service, BC’s Top Employers 2024, Top SME 2023, and Climate Smart. Fresh Prep also placed on The Globe and Mail’s prestigious 2023 Canada's Top Growing Companies list.

Who You Are

Self Starter.You are comfortable owning a task from start to finish and you take the initiative to make continuous process improvements. You observe strict deadlines and hold yourself accountable for your deliverables.

Strong Communicator.Your verbal and written communication skills allow you to get results across easily and quickly, in a friendly and professional manner.

Adaptable.You thrive in a changing environment and are able to pivot direction easily.

Open.You are open to constructive feedback, but aren’t afraid to let your opinions be known. You approach the problem at hand from a strategic and empathetic point of view.

What You'll Be Doing

Event Management

Proactively seek and organize new in-market events with teams of field ambassadors to drive sales and customer acquisition in areas we deliver to in Ontario (Toronto, Ottawa, Mississauga and more)

Manage purchasing of event collateral, equipment, and booth space.

Be the go-to person for events from set up to execution to teardown.

Manage inventory of event assets in Ontario.

Work with the Director of Corporate Partnerships to plan out the 2024 / 2025 event calendar and collaborate on new and existing opportunities.

Ambassador Team

Seek, hire, and train a team of brand ambassadors.

Actively coach, lead, and manage the team for reliability and best-in-class execution.

Manage the brand ambassador schedule and ensure all events are properly staffed.

Assist with brand ambassador hourly monitoring and reporting, training materials and payroll.

Partnerships

Work with our Director of Corporate Partnerships to form strategic partnerships with like-minded organizations, for longstanding, mutual benefits

Create a systematic, process-driven approach to partner outreach and relationship management

Research, identify and source partnerships toensure continual opportunities for business growth by introducing Fresh Prep to their audiences

Use tools such as Linkedin, Hubspot to seek new opportunities to promote Fresh Prep

Works cross functionally to turn opportunities into sales and sign ups to hit targets

Other in-scope duties :

Meet or exceed agreed sales and acquisition targets through negotiating and closing business deals

Stay up-to-date on Fresh Prep’s product and service offerings

Use knowledge of the market and competitors to identify and develop the company’s unique selling propositions and differentiators

Track and record activity on accounts and ensuring that data is accurately entered and managed within the company’s sales management system

Handle client objections by clarifying information, emphasizing benefits, and working through differences to a positive conclusion

What We Are Looking For

The Field Marketing and Event Team Lead under the direction of the Director of Corporate Partnerships, is responsible for building corporate and community relationships to drive customer acquisitions and revenue. The Field Marketing and Event Team Lead works cross functionally to turn opportunities into sales and sign ups to meet or exceed business objectives. This role prospects to new businesses and clients within service areas in Canada to ensure continual opportunities for business growth. The Field Marketing and Event Team Lead also organizes, executes and ensures the success of in-person and virtual activations such as community events, trade shows and markets by hiring, training and scheduling field ambassadors. This is a Full time hourly contract position with 40 hours per week mostly spent in-market executing on activations.

1+ years’ experience in event planning and sales. Brand Ambassador sales experience a bonus.

1+ years managing growth projects involving internal and external stakeholders

1+ years of B2B networking experience

Class GDrivers License Required with access to a vehicle

Ability to work irregular hours including evenings and weekends to achieve KPIs

Deep understanding of the business landscape, and can leverage your connections to open up new growth opportunities

Postsecondary degree or diploma in business, marketing, economics, or a related field

Excellent organizational, strategic, planning, and implementation skills

Ability to create realistic schedules and meet deadlines

Strong analytical and research skills

Excellent interpersonal, communication, and relationship management skills

Excellent attention to detail and a high degree of accuracy

High level of integrity, confidentially, and accountability

Ability to respond appropriately in high-pressure situations with a calm and steady demeanor

A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills

Comfort with Google Suite (Sheets, Docs, Slides, Chat etc.) and other office software

What You Can Expect

50K-$60K base depending on experience + Commissions

Flexible work arrangements with options to work from home

Weekends and evenings as required depending on event schedules

Competitive salary that recognizes your skills and experience

An energetic, inclusive workplace where your voice matters and your contributions drive real impact

Comprehensive health benefits package including medical, dental, vision, and life insurance after 90 days

Exclusive food perks that let you experience our amazing products

A culture that celebrates innovation, encourages professional development, and supports work-life balance

The opportunity to be part of a certified B-Corporation making a tangible difference in sustainable food systems

At Fresh Prep, we recognize talent comes in many forms. We encourage all qualified candidates to apply, even if you don't check every box in the job description. Your unique skills and experiences might be exactly what we're looking for to take our team to the next level.