Fan Development & Group Sales Coordinator - PWHL Vancouver

PWHL; Vancouver; On-site; CAD 52,000 - 59,000; Full time

Job summary

The Professional Women’s Hockey League seeks a Fan Development & Group Sales Coordinator to enhance community engagement and drive group sales for the PWHL Vancouver team. This role involves developing marketing strategies, managing partnerships, and executing fan engagement events, requiring 2-4 years of experience in the sports industry.

Qualifications

• 2-4 years of experience in fan experience and group sales in sports.
• Ability to work evenings, weekends, and holidays.
• Previous experience in sports sales or marketing.

Responsibilities

• Develop and implement marketing strategies for group sales.
• Manage partnerships with community organizations.
• Plan and execute fan engagement events.

Skills

Fan experience

Group sales

Marketing

Community engagement

Event coordination

Tools

Adobe Creative Suite

Job description

Our league was born out of a collective desire to empower ourselves and reimagine women’s hockey. Here, we combine grit with grace and speed with style. We move beyond discrimination in a spirit of togetherness. We elevate every one of our athletes. We commit to taking risks that will drive our growth. And we challenge ourselves to inspire future generations to dream bigger. Because this moment is bigger than all of us.

Job Description

As a valued member of the Ticketing and Business Operations team, the Fan Development & Group Sales Coordinator will be responsible for developing and implementing marketing strategies to increase brand awareness, interest, engagement, and group sales revenue for the PWHL Vancouver team. We seek a highly motivated, positive, and resilient individual to join our PWHL Vancouver team.

Duties And Responsibilities

1. Identify, establish, and manage partnerships with community organizations to create in-game and non-game day community engagement opportunities for PWHL Vancouver.
2. Collaborate with community partners to develop group sales and coordinate in-game activations, such as pre-game panels, anthem buddies, and intermission scrimmages, managing all aspects from pre-game preparation to execution.
3. Develop community-based marketing strategies to drive group sales, focusing on events, contests & promotions, and complimentary ticketing programs.
4. Seek external community events for PWHL Vancouver to participate in, ensuring strong representation throughout the Vancouver area.
5. Expand PWHL Vancouver's marketing database by integrating data capture opportunities and event registrations into all community-based activities.
6. Build relationships with other Vancouver sports teams to explore collaboration opportunities (e.g., Vancouver players coaching youth camps or tabling at local games).
7. Support the Game Presentation team to align in-game community activations with unity and theme night events.
8. Plan and execute season ticket member and fan engagement events, including programming, budgeting, and involving community partners as needed.
9. Facilitate and manage group sales, including opportunities for attendees to participate in in-game activations.
10. Partner with Social Media, Content, and Fan Experience teams to develop and implement fan engagement contests, enhancing interaction and generating leads for future ticket sales.
11. Manage local camps and clinics in collaboration with league and team hockey operations departments.
12. Collaborate with Social Media and Content teams to capture and share footage of community activations, creating content that highlights PWHL Vancouver community impact.
13. Perform other duties as assigned by the Director of Team Business Operations.

Qualifications

1. 2-4 years of proven success and experience in fan experience and group sales, preferably in the sports industry.
2. Previous experience in sports sales, fan experience, events, or marketing.
3. Ability to work non-traditional hours, including evenings, weekends, and holidays.
4. Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Salary: CAD 52,213.60 - 58,738.68

Background check to be conducted once the successful candidate is hired.

The Professional Women’s Hockey League is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

We thank all applicants for their interest. Only those selected for an interview will be contacted.