Executive Social Media & Content Specialist

Vancity; Vancouver; Hybrid; CAD 69,700 - 86,100; Full time

Job summary

Vancity is looking for an Exec Social Media & Content Strategist to enhance the CEO's online presence and thought leadership. The role requires expertise in social media management and content creation, with a strong focus on strategic messaging and audience engagement.

Responsibilities include producing content, managing social media, and collaborating with senior leaders. The position offers a salary range of $69,700 to $86,100 annually with a hybrid work arrangement at Vancity's head office.

Qualifications

• 5+ years of progressive experience in social media strategy or digital content roles.
• Experience managing executive-level social media accounts.
• Strong storytelling skills across multiple formats.

Responsibilities

• Manage and execute the CEO’s personal social media presence.
• Produce content aligned with CEO’s thought leadership.
• Analyze social media performance metrics.
• Capture real-time content at events.

Skills

Social media strategy

Executive communications

Strong writing skills

Digital content management

Analytics tools usage

Education

Post-secondary degree in Communications, Marketing, Journalism, or Public Relations

Job description

Your Role in Supporting Our Members:

As an Exec Social Media & Content Strategist, you will be responsible for planning, creating, and executing social media content that supports and amplifies the CEO’s voice, thought leadership, and strategic positioning. This role plays a critical part in shaping how Vancity’s leadership shows up publicly by managing the day‑to‑day execution and optimization of the CEO’s social media presence, capturing content from executive engagements, and ensuring alignment with enterprise messaging while maintaining a distinct, leader‑led voice. We’re seeking a strategic, creative communications professional who is comfortable working closely with senior leaders and navigating both planned and real‑time storytelling. This is a Full‑time, Permanent role based at our Vancity head office and will report directly to the Advisor to the CEO. While this position provides a hybrid work arrangement, you will be expected to be on‑site for events and business demands.

How You'll Make an Impact:

• Producing written, visual, and short‑form content aligned with the CEO’s thought‑leadership priorities and values‑based banking narrative
• Executing and managing the CEO’s personal social media presence across approved platforms including posting, monitoring, and engagement
• Capturing real‑time content at select internal and external events involving the CEO or Advisor to the CEO
• Partnering closely with the Advisor to the CEO to reinforce advocacy, stakeholder engagement, and leadership positioning strategies
• Collaborating with the Marketing social media team to ensure coordinated amplification and brand alignment
• Analyzing social media performance metrics to optimize reach, engagement, and credibility of the CEO’s digital presence

What You’ll Bring to the Team:

• A post‑secondary degree in Communications, Marketing, Journalism, Public Relations, or a related field
• 5+ years of progressive experience in social media strategy, executive communications, or digital content roles
• Demonstrated experience managing or supporting executive‑level or thought‑leadership social media accounts
• Strong writing and storytelling skills across multiple content formats and platforms
• Experience using social media analytics tools to evaluate performance and inform strategy
• Ability to work with discretion and sound judgment in a senior‑leader environment

Extra Skills That Set You Apart:

• Experience working in a regulated or purpose‑driven organization
• Familiarity with brand governance and enterprise social media frameworks
• Experience capturing mobile or on‑the‑go executive content at live events

You’ll Thrive Here If You Are:

• Strategic - You think beyond individual posts and understand how content supports long‑term leadership positioning.
• Trusted - You build credibility quickly and handle sensitive information with care and professionalism.
• Adaptable - You’re comfortable shifting priorities and responding to real‑time moments as they arise.
• Collaborative - You enjoy working across teams to ensure alignment and amplification.

What You’ll Earn:

This role offers a salary range of 69,700 to 86,100 per annum. Base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self‑identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.