Event Vehicle Coordinator (Freelancer), Field Marketing

Red Bull; Ottawa; On-site; CAD 27,552 - 30,307; Full time

Job summary

Red Bull Canada is seeking an Event Vehicle Coordinator to act as a brand ambassador and owner of the Red Bull Event Vehicle (EV). You will plan schedules, coordinate events, support sales activation, and help deliver engaging “surprise & delight” moments across markets.

You’ll maintain the EV’s premium appearance, manage budgets, permits, and multi-channel content, while collaborating with the Field Marketing Manager and National Event Manager to bring energy to events and digital campaigns

Qualifications

• 1–3 years of experience in Marketing.
• Proven negotiation, partnerships & budget management.
• Excellent understanding of sports and culture landscape in the region.
• Experience capturing low-fi content for Instagram and TikTok.
• Smartphone capable device for content capture and delivery.
• Valid driver’s license and ability to drive manual/auto.
• Comfort driving on and off-road conditions.
• Strong written, presentation and verbal skills; detail oriented.
• Leadership and strong organizational skills.

Responsibilities

• Oversee maintenance and appearance of the event vehicle to keep it in premium condition.
• Plan and execute the regional EV schedule across events and activations.
• Manage the EV content library and ensure timely reporting to FMM and NEM.
• Track budgets, permits, travel and entertainment for EV programming.
• Collaborate with social media teams to align content across digital and IRL experiences.

Skills

Marketing experience

Negotiation

Budget management

Social content creation

Vehicle operations knowledge

Driving (all terrains)

Communication skills

MS Office proficient

Tools

MS Office

Job description

The Event Vehicle Coordinator acts as a Red Bull Brand ambassador and face of our brand, who is ultimately responsible for the Red Bull Event Vehicle (EV); a core marketing asset in our grassroots, field marketing initiatives. Responsibilities entail planning and executing the schedule for the Event Vehicle across events, sales support and “surprise & delight” consumer moments, along with support in programming Event Vehicle content alongside our social media team. The Event Vehicle Coordinator will directly report into the Field Marketing Manager (FMM), and dotted line report into the National Event Manager (NEM), to bring to life the vision and mission of the EV. Through year, this role will create a strong program that surprises our consumers, both digitally and IRL, with the car on the road as often as possible.

All the responsibilities we'll trust you with:

FIELD MARKETING, SPORTS & CULTURE MARKETING

Responsible for keeping the event vehicle in top operational performance, ensuring we uphold of Red Bull’s premium appearance, including vehicle maintenance and cleanliness. Implement a regional marketing and sales plan around the event vehicle. Have a strong network in key playgrounds across both Sport and Culture within the region to leverage for EV programming. Possess an excellent understanding of all vehicle operations, including A/V set-up and tear down. Ensure there is always sufficient cold product on-hand in the vehicle, while tracking how product is being seeded. Build and consistently update event vehicle music and video content library. Obtain necessary permits as an extension of EV programming where needed. Maintain travel & entertainment budget, alongside activation budget.

RED BULL MEDIA NETWORK

Ongoing reporting of all event vehicle activity to the FMM & NEM on a monthly basis.

Your areas of knowledge and expertise that matter most for this role:

• 1-3 years of experience in Marketing.
• Proven background in negotiation, partnerships & budget management.
• Excellent understanding of sports and culture landscape within the region, involvement in both.
• General knowledge and comfort using and capturing low-fi content on Instagram and TikTok.
• Current iOS (i.e., iPhone 8 or above) or Android (i.e., Samsung Galaxy S8 or above) device that is in good working condition and can effectively capture and deliver content.
• Valid driver’s license: ability to drive standard & automatic transmission vehicle.
• Comfortable and adept at driving in on and off-road situations.
• Sociable and outgoing; comfortable interacting with consumers of varying ages and backgrounds.
• Strong written, presentation and verbal skills with an attention to detail.
• Strong leadership, initiative and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritization and organizational skills, solutions based.
• Strong analytical skills, including proficiency in MS Office (Excel, Word, PowerPoint).
• Comfortable with substantial amount of road travel.

The rate for this position is $20/hr - $22/hr. The rate is subject to change and may be modified in the future.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.