Event Sponsorship & Exhibitor Manager Marketing Oakville, Ontario

Geotab Inc.; Oakville; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company in IoT and connected transportation seeks an Event Sponsorship and Exhibitor Manager. This role involves driving revenue growth through strategic sales and relationship management for Geotab's flagship events. The ideal candidate will excel in a dynamic environment, ensuring high levels of client satisfaction and innovative event execution.

Benefits

Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits

Retirement savings program

Qualifications

• Proven ability to influence stakeholders and negotiate agreements.
• Strong understanding of exhibit and sponsorship trends.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Develop and implement sales strategies to exceed $1 million in revenue.
• Build and maintain relationships with exhibitors and sponsors.
• Collaborate with internal departments for seamless event execution.

Skills

Communication

Organization

Relationship Management

Sales Strategy

Education

Business Administration

Marketing

CMP Designation

Tools

Google Suite

Job description

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out ourblog and follow us @InsideGeotab onInstagram . Join ourtalent network to learn more about job opportunities and company news.

Who you are:

The Event Sponsorship and Exhibitor Manager is a dynamic and results-oriented professional responsible for driving significant revenue growth for Geotab's flagship Geotab Connect conference and regional Connect events. In this pivotal role, they develop and execute comprehensive sales strategies to achieve and exceed annual revenue targets of over $1 million for both exhibitor and sponsorship sales. This individual excels at identifying and engaging potential exhibitors and sponsors, crafting compelling proposals, and negotiating agreements that deliver mutual value. A key aspect of the position involves building and nurturing strong, long-lasting relationships with current and prospective clients, partners, and internal stakeholders to ensure high levels of satisfaction, retention, and repeat business.

What you'll do:

As a Event Sponsorship and Exhibitor Manager your key area of responsibility will be close collaboration with various internal departments to ensure seamless event execution and alignment with strategic goals. The Event Sponsorship and Exhibitor Manager contributes to the development of promotional materials, manages financial processes related to exhibitor and sponsor accounts, and actively seeks opportunities to enhance processes and service offerings. Onsite event support for exhibitor and sponsor services and fulfillment is also a key responsibility. This role requires a strategic thinker with a proven track record in sales, relationship management, and event collaboration, who is passionate about delivering high-quality, innovative events.

How you'll make an impact

• Develop and implement a comprehensive sales strategy to exceed $1 million in annual revenue from Marketplace exhibitors at Geotab Connect.
• Work with internal stakeholders to identify and engage potential exhibitors through targeted outreach and industry networks.
• Create compelling exhibitor proposals and packages tailored to the needs and objectives of potential exhibitors.
• Negotiate exhibitor agreements, secure commitments, and close deals that align with company goals and provide value to exhibitors.
• Build and maintain strong relationships with current and prospective exhibitors to ensure high levels of satisfaction and repeat business.
• Support the development and implementation of a comprehensive sponsorship sales strategy for annual Geotab Connect conferences and regional Connect events to exceed $1 million in annual revenue.
• Assist in identifying and engaging potential sponsors through targeted outreach.
• Collaborate with internal stakeholders to create compelling sponsorship proposals and packages.
• Support negotiation and closing of sponsorship agreements.
• Build and maintain strong relationships with clients, partners, and stakeholders.
• Identify client needs and respond creatively to provide tailored solutions.
• Work collaboratively with all departments to ensure seamless execution and alignment with event goals.
• Deliver programs and events that meet high standards of execution and encourage innovation and creativity in event planning.
• Support Geotab's global strategic initiatives.
• Maintain a high level of customer satisfaction to ensure retention and business growth through repeat events and developed relationships.
• Assist in developing promotional materials and messaging for sales campaigns.
• Work with Events team senior leaders and Finance team to manage exhibitor collections, cancellations, changes, and payments.
• Identify opportunities to enhance processes or service offerings to increase ROI and client satisfaction.
• Provide accurate and timely reporting on sales activities and results.
• Assist with onsite exhibitor and sponsor service and fulfillment for Geotab Connect and other events.

What you'll bring to the role

• Strong oral and written communication competency, with proven ability to influence external/internal stakeholders i.e. senior executives.
• Deep understanding of exhibit and sponsorship trends, with a proven ability to create compelling packages and proposals.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines.
• Self-motivated and proactive, with the ability to anticipate needs and identify solutions.
• Able to work well under pressure and respond to fast changing priorities and deadlines.
• Demonstrated ability to perform well in a highly dynamic, geographically diverse, and rapidly changing environment.
• Competence using software programs, including, but not limited to Google Suite for business (Sheets, Docs, Slides).
• Degree Specialization in Business Administration, Marketing or related.
• CMP Designation (Certified Meeting Planner) highly valued.
• Equivalent combination of education and/or work experience in related field may be substituted.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [e-mail]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy . Click here to learn more about what happens with your personal data.