Event Sales Manager

The Influence Agency; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

Join a leading hospitality group in Toronto as an Event Sales Manager. You will be responsible for booking and managing events across a variety of vibrant venues, developing sales strategies, and leading a dynamic team. This fast-paced position requires a strong sales mindset, exceptional communication skills, and a passion for the Toronto nightlife and dining scene. Enjoy a base salary with commission structure, three weeks of vacation, and comprehensive health benefits as you thrive in this exciting role!

Benefits

Base salary + commission structure

3 weeks vacation

Comprehensive health benefits

Qualifications

• 3+ years of experience in event sales, hospitality sales, or a related high-volume sales role.
• Experience working in hospitality, nightlife, or restaurant/event sales preferred.
• Previous leadership or management experience is an asset.
• Strong knowledge of the Toronto hospitality and events scene.

Responsibilities

• Proactively sell and close event bookings across all venues.
• Manage and convert a high volume of inbound leads.
• Oversee and lead a small team focused on outbound and inbound event sales.
• Develop and implement sales strategies to maximize event revenue.
• Maintain a strong presence in the market to identify new business opportunities.
• Track and report on key sales metrics to optimize conversion rates.
• Collaborate with internal teams at venues to ensure seamless handoff of confirmed events to venue management.

Skills

Sales mindset

Communication skills

Negotiation skills

Leadership

Organization

Self-motivated

Job description

Event Sales Manager

Ad Culture is on the hunt for a rockstar Event Sales Manager on behalf of Honeycomb Hospitality, one of Toronto’s most iconic hospitality groups. If you live for the thrill of closing a deal, love the energy of the city’s nightlife and dining scene, and want your work to be synonymous with some of Toronto’s best-known venues, this is the gig for you! We’re looking for someone hungry, outgoing, and ready to take charge of event sales across a portfolio of celebrated restaurants, bars, and event spaces.

About The Company

Honeycomb Hospitality is the team behind some of Toronto’s most exciting and beloved destinations, including Baro, Petty Cash, Dasha, Loft on King, and more. Known for creating unforgettable dining and nightlife experiences, Honeycomb has become a staple in the city for both locals and visitors looking for vibrant atmospheres, top-tier food and drink, and seamless service.

From intimate dinners and corporate events to full-scale weddings and large nightlife activations, Honeycomb’s venues host a wide range of private and public events every week. If you’re looking to represent a well-established brand with a stellar reputation in Toronto’s hospitality and events scene, this is the place to make your mark.

About You

Abilities & Skills

• A natural-born closer with a strong sales mindset.
• Thrives in a fast-paced, high-volume sales environment.
• Confident, outgoing, and not afraid to pick up the phone and make things happen.
• Exceptional communication and negotiation skills.
• Leadership chops - able to motivate and manage a small but effective team.
• Highly organized with strong attention to detail.
• Self-motivated and able to work independently while driving team performance.

Experience

• 3+ years of experience in event sales, hospitality sales, or a related high-volume sales role.
• Experience working in hospitality, nightlife, or restaurant/event sales preferred.
• Previous leadership or management experience is an asset.
• Strong knowledge of the Toronto hospitality and events scene.

About the Role

This is a high-energy, high-impact role where you’ll be responsible for booking events across Honeycomb’s venues. You’ll handle a bountiful amount of inbound inquiries while ensuring your team keeps up the momentum. From corporate galas to weddings and private dining, you’ll be the first point of contact, locking in deals before handing them off to the venue’s General Manager and team to execute.

Main responsibilities include:

• Proactively sell and close event bookings across all venues.
• Manage and convert a high volume of inbound leads.
• Oversee and lead a small team focused on outbound and inbound event sales.
• Develop and implement sales strategies to maximize event revenue.
• Maintain a strong presence in the market to identify new business opportunities.
• Track and report on key sales metrics to optimize conversion rates.
• Collaborate with internal teams at venues to ensure seamless handoff of confirmed events to venue management.

In a dynamic industry like hospitality, this role may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment and view it as an opportunity to learn and try new things.

Compensation

• Base salary + commission structure that rewards your hustle
• 3 weeks vacation
• Comprehensive health benefits

Ad Culture is hiring on behalf of Honeycomb Hospitality. All applications will be reviewed by our team, and only those selected for an interview will be contacted. We appreciate your interest and look forward to connecting with top talent!