event marketing specialist

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Write speeches, presentations and press releases
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Computer and Technology Knowledge

• MS Office
• MS PowerPoint
• MS Word

Area of Specialization

• Interactive/new media
• Communications
• Brand management
• Digital media

Work Conditions and Physical Capabilities

• Fast-paced environment

Own Tools/Equipment

• Computer
• Internet access

Personal Suitability

• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Organized
• Team player
• Reliability
• Integrity
• Quick learner