Event Experience Specialist

Pesce & Associates; St. Marys; On-site; CAD 54,000 - 70,000; Full time

Benefits offered by this job

Health benefits after 3 months

Flexible work environment

Discounts on golf, meals, overnight, &

Professional development

Company events and parties

Job summary

St. Marys Golf & Country Club is seeking an Event Experience Specialist to own the event sales pipeline and client planning journey across our brands.

The role drives revenue growth by converting prospects into clients for weddings, stay & plays, golf tournaments, and other events, ensuring a seamless hand-off to operations for flawless execution. Employment is full-time, a 15-month temporary maternity coverage contract, with a schedule including weekdays, evenings, and weekends.

Qualifications

• 2+ years of proven experience in sales or event management.
• Smart Serve Certification or willingness to obtain.
• Proficiency with CRM platforms and MS Office/Google Workspace.
• Excellent interpersonal and negotiation skills.

Responsibilities

• Lead conversion and pipeline management: tours, consultations, quotes, and contracts.
• Revenue optimization through upselling and cross-selling.
• Own client relationships and manage event planning and design meetings.
• Bridge sales and execution with clear event paperwork and vendor communication.
• Represent the venue at trade shows and industry events to build referrals.

Skills

Sales

Relationship-building

Negotiation

CRM usage

Event planning

Education

Hospitality degree

Tools

CRM platforms

Microsoft Office

Google Workspace

Job description

Are you a hands-on, relationship-driven sales professional with a passion for hospitality and creating exceptional guest experiences? Do you thrive on guiding clients through their event journey, closing sales, and turning creative ideas into memorable events? The St. Marys Golf & Country Club is seeking an Event Experience Specialist to own our event sales pipeline and client planning journey across our four brands, including St. Marys Golf & Country Club, St. Marys Weddings, the Penrose Suites, and Social Thirty-One restaurant.

Why work for us?

• Compensation: $54,000per year base salary + Commission
• A flexible and caring work environment
• Health benefits available after 3 month waiting period
• Discounts on golf, meals, overnight stays, apparel, and other team member perks
• Professional development opportunities
• Company events and parties

Position Overview:

The Event Experience Specialist owns the event sales pipeline and the client planning journey from initial inquiry to final post-event debrief. This position drives revenue growth by converting prospects into clients across our core offerings, including weddings, stay & plays, golf tournaments, and other special events, while ensuring a seamless transition to the Operations team for flawless execution.

Employment: Full-Time, Temporary 15-month Contract (maternity leave)

Contract Dates: September 27, 2026 - December 31, 2027

Posting Type: Future Vacancy – anticipated start date of September 27, 2026

Working schedule: Full-Time, based on the needs of the organization and client availability, which includes weekdays, evenings and weekends.

Accountability Chart (The 5 Major Responsibilities):

1. Lead Conversion & Pipeline Management
   • Own the sales pipeline by managing leads, conducting venue tours, and leading consultations (weekdays, evenings, and weekends).
   • Create tailored quotes, negotiate terms, and secure signed contracts to meet or exceed revenue targets.
2. Revenue Optimization & Upselling
   • Maximize the value of every contract through strategic upselling and cross-selling (e.g., menu upgrades, dining reservations, rehearsal dinners, accommodations).
3. Client Relationship Ownership & Event Planning
   • Serve as the single, dedicated point of contact for clients, providing guidance, building trust, and coordinating wedding/event planning and design meetings.
   • Develop complete event plans, timelines, accurate invoices, and required documentation.
4. Cross-Functional Operations Hand-off
   • Bridge the gap between sales and execution by delivering clear, detailed event paperwork to the Operations teams.
   • Maintain open communication with external vendors and participate in post-event debriefs to continuously improve execution.
5. Community & Market Representation
   • Represent the venue at trade shows, networking functions, and industry events to build referrals and brand awareness.
   • Monitor competitor offerings and industry trends to keep our packages competitive.

Essential Job Functions & Day-to-Day Realities:

• Conduct venue tours, client consultations, and planning meetings, including regular evening and weekend availability based on client needs and event schedules.
• Build strong client relationships while serving as the primary point of contact throughout the sales and event planning process.
• Prepare and maintain accurate contracts, event documentation, timelines, invoices, and planning materials.
• Collaborate closely with internal departments and external vendors to ensure seamless communication and event execution.
• Represent the organization at trade shows, networking events, open houses, and other promotional activities.

Scorecard & Measurables (How Success is Tracked)

• Revenue Growth: Increase in sales revenue over time compared to targets and previous periods.
• Lead Generation Metrics: Number of leads generated, lead quality, and conversion rates from leads to opportunities.
• Sales Conversion Rates: Percentage of leads or prospects that convert into paying customers.
• Client Satisfaction and Retention: Metrics such as client satisfaction surveys and client retention rates.
• Invoicing Accuracy: Ensuring timely, accurate invoices with no discrepancies between services provided and billed amounts.

Role Requirements:

• Completion of post-secondary education, ideally in Hospitality, Event Management, or Business.
• A minimum of 2 years of proven experience in sales or event management.
• Smart Serve Certification, or the ability and willingness to obtain certification upon hire.
• Strong interpersonal and negotiation skills and a track record of meeting or exceeding sales targets.
• Proficiency with CRM platforms, sales pipeline software, and Microsoft Office/Google Workspace.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Strong problem-solving skills.
• Genuine passion for sales, client service and the drive to hunt for targets and create memorable experiences.
• Ability to understand the fast-paced nature of event sales, the psychology of hospitality clients, and how detailed planning impacts back-of-house operations.
• Ability to balance multiple events and clients simultaneously while managing competing priorities, changing deadlines, and frequent interruptions in a fast-paced hospitality environment.
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to work schedule based on the needs of the organization and client availability, which includes weekdays, evenings, and weekends.

Accommodations are available upon request for candidates taking part in all aspects of the recruitment process, please inform the hiring manager of any accommodations required.

We thank you for your interest, however, only those candidates selected for the next steps in the hiring process will be contacted. AI will not be used to screen,assessor select applicants.