EPL Senior Marketing Consultant - Marketing and Communications Division

What do you need to bring to this position?

• A degree in marketing, communications, business, or a related field (equivalent education/experience may be considered).
• At least five years of experience in marketing and communications, with a strong focus on strategy and project execution.
• Membership in the International Association of Business Communications (IABC) or the Canadian Public Relations Society (CPRS) is an asset.

Proven Skills Required:

• Proven ability to lead and manage complex marketing and communications projects, with a track record of developing integrated campaigns that resonate with diverse audiences.
• Experienced in using a strategic mix of paid (advertising), owned (websites, newsletters), earned (media coverage), and shared (social media) channels, with a clear understanding of how to align tactics with audience needs and campaign objectives.
• Great organizational skills; able to juggle multiple projects and timelines.
• Strong written and verbal communication skills, with the ability to tailor messages for different audiences and platforms.
• Able to think strategically while managing the details that make projects and campaigns successful.
• Comfortable working independently, while also thriving in a collaborative, cross-functional environment.
• Confident in collecting and using data and web analytics to inform strategy, measure impact, and optimize performance.
• Experience in the public or non-profit sector is an asset.

Pay Band: $41.02 - $52.36 per hour*

*Approximately $74,954 - $95,661 per annum based on a 35 hour work week. Shift differential may apply in accordance with the terms and conditions of the CSU52 Collective Agreement.

Note: Marketing, Communications and Fund Development Division employees are subject to variable hours of work as per the Collective Agreement and shift length and scheduling may vary based on operational needs.

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Are you an experienced marketing professional who thrives on creating data-driven, audience-focused campaigns that make an impact? If so, you might be the perfect fit for our team!

The Edmonton Public Library (EPL) is looking for a Senior Marketing Consultant to join our Marketing, Communications and Fund Development department. In this role, you will help shape the way Edmontonians connect with EPL, whether it’s promoting services, events, and collections, or crafting compelling collateral that supports our fundraising efforts.

About the role

Reporting to the Director, Marketing, Communications and Fund Development, you will collaborate with a team of marketing, communications, digital, and creative professionals to plan, execute, and evaluate strategies that support EPL's business goals. You will lead and support diverse projects from concept to completion, using data, insights, and best practices to deliver effective, engaging, and on-brand campaigns.

Key responsibilities include:

Strategy & planning

• Develop integrated marketing and communication plans aligned with EPL’s business plan priorities.
• Collaborate with clients to turn goals into actionable strategies and campaigns.
• Contribute to the planning and management of marketing budgets.

Campaign development & delivery

• Lead the development and execution of multi-channel campaigns targeting diverse audience segments.
• Manage content and collateral development with creative, communications, and digital teams, ensuring effective campaigns and responsible use of resources.
• Maintain consistency in brand voice and visual identity across all channels.

Collaboration & engagement

• Act as a trusted marketing advisor across the organization, providing strategic guidance and expert recommendations on tools, tactics, and best practices to teams and senior leadership.
• Collaborate with in-house marketing specialists (including social media, design, and web) to align messaging and timelines, while maintaining accountability for cohesive and effective execution.
• Adapt your role based on project needs. Sometimes you’ll lead the charge, sometimes you will support…and always with a focus on delivering great quality work!

Performance measurement & optimization

• Track and evaluate project & campaign results leveraging data and feedback.
• Share insights and apply them to future projects.
• Stay up to date on marketing trends and bring fresh ideas to the table.