Enterprise Marketing Manager

Newforma; Montreal; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the AECO sector is looking for an experienced Enterprise Marketing Manager to drive account-based marketing initiatives. In this role, you will manage omnichannel campaigns and collaborate closely with sales teams to ensure effective engagement with enterprise-level clients. If you're passionate about data-driven strategies and thrive in a collaborative environment, this is the opportunity for you. Enjoy a competitive salary, comprehensive benefits, and a supportive workplace culture that values your creativity and contributions.

Benefits

Competitive salary

Comprehensive health insurance

Work-life balance

Mentorship program

Remote-friendly workplace

Qualifications

• Experience with ABM platforms and digital marketing best practices.
• Strong analytical skills to optimize marketing campaigns.
• Creative and curious mindset for continuous improvement.

Responsibilities

• Develop and execute ABM strategies to engage enterprise prospects.
• Design and launch omnichannel campaigns to drive conversion.
• Analyze campaign performance and optimize based on insights.

Skills

Account-Based Marketing

Data Analysis

Digital Marketing

Communication

Education

Bachelor’s degree in Marketing, Communications, Digital Media

Tools

Google Analytics

Demandbase

WordPress

Job description

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Join to apply for the Enterprise Marketing Manager role at Newforma

Are you ready to lead the charge in engaging enterprise-level prospects and driving growth in the AECO (Architecture, Engineering, Construction, Owner) sector? We’re searching for a strategic, data-driven Enterprise Marketing Manager to own our account-based marketing (ABM) and enterprise omnichannel campaigns targeting top-tier organizations. If you thrive on cross-functional collaboration, have a passion for ABM, and love building programs that move the needle with enterprise accounts, we want to hear from you!

In This Role, Your Responsibilities Will Include

• You’ll develop and execute high-impact, integrated ABM strategiesto engage, nurture, and convert enterprise prospects, collaborating closely with sales to identify and prioritize key accounts.
• You’ll design and launch omnichannel campaignsacross digital, social, email, direct mail, and events, ensuring a seamless and personalized experience for enterprise buyers.
• You’ll analyze campaign performance and pipeline impact,using data to iterate, optimize, and demonstrate ROI on all enterprise marketing initiatives.
• You’ll partner with Product, Sales, SDRs, and Field Marketingto align go-to-market messaging, support sales enablement, and drive pipeline and revenue objectives.
• You’ll create compelling, account-specific content and collateral from executive presentations to case studies and whitepapers that speak directly to enterprise decision-makers.
• You’ll manage the enterprise marketing budget,ensuring effective use of spend and consistent delivery of high-quality campaigns.
• You’ll provide ongoing reporting and insightsto stakeholders, maintaining dashboards of key performance indicators and sharing learnings to improve future programs.
• You’ll stay ahead of industry trends and competitor activities,continuously refining our approach to keep us at the forefront of enterprise marketing in the AECO sector.
• You’ll champion a culture of experimentation,testing new ABM technologies, tactics, and channels to maximize impact.
• You’ll work with product marketing to support sales enablementby developing tools, playbooks, and materials that empower our sales teams to engage enterprise accounts more effectively.

Requirements For The Position Include

• Experience with ABM Platforms - Hands-on knowledge of leading Account-Based Marketing tools (e.g., Demandbase, 6sense, Terminus) for targeted enterprise campaigns.
• Strong understanding of social media platforms and digital marketing best practices.
• Demonstrated ability to analyze data and optimize campaigns based on insights.
• Excellent organizational, analytical, and communication skills.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Experience with web analytics tools (e.g., Google Analytics), marketing automation, and basic HTML / CSS is a plus.
• Creative, curious, and always looking for ways to improve processes and results.
• Travel up to 10% to company meetings, team gatherings and trade shows

Nice To Have Qualification For This Position Include

• Enterprise Sales Alignment - Proven ability to collaborate closely with enterprise sales teams, including experience with sales enablement tools and strategies.
• Event Marketing for Enterprise Audiences - Track record of planning and executing executive-level events, roundtables, or webinars tailored to enterprise buyers.
• Industry Knowledge in AECO - Familiarity with the Architecture, Engineering, Construction, and Owner sector, including understanding of enterprise buying cycles and personas.
• Proven experience in digital marketing, website management (WordPress), SEO, and digital asset management.

Why Join Us?

• We’re all about working together and sharing ideas, so we love folks who are collaborative and open to feedback.
• You’ll have the chance to own high-impact, visible projects that directly shape our digital marketing strategy.
• We’re always learning and growing, and we want to hear what you know too! If you love sharing your knowledge, you’ll fit right in.
• We provide a supportive environment and mentorship to help you achieve your career goals.
• You’ll juggle exciting, meaningful projects that challenge you to think strategically and creatively.
• We’re problem-solvers at heart, so if you’re curious and always looking for solutions, you’ll thrive here.
• Our team is the right size for real ownership, giving you the freedom to take initiative and make an impact.
• We embrace new challenges and tools, so if you’re up for learning as you go, you’ll fit right in.
• Competitive salary, comprehensive health insurance, and a great work-life balance to keep you happy and healthy.
• Work alongside a diverse, global team, and help us celebrate and embrace our differences.
• Remote-friendly workplace, with a beautiful Montreal, Quebec or Boston office if you prefer coming in.

If this opportunity excites you, apply now with your resume and a brief cover letter outlining why you’re the perfect fit for this role!

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Software Development

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