Enterprise Business Development Representative (BDR), SAP

Insi; Kitchener; On-site; CAD 70,000 - 110,000; Full time

Job summary

Insi is expanding its North American go-to-market and seeks a BD/ABM specialist to drive qualified conversations through events, content, and warm introductions.

You will work with Marketing, Market Intelligence, and SAP Sales to sharpen messaging, target the right accounts, and build a robust sales pipeline from North American activities.

Qualifications

• 2 to 5 years of experience in business development, sales development, or ABM in B2B tech or services.
• Strong communication and research skills to study a company before outreach.
• Based in Kitchener-Waterloo with availability for on-site work.

Responsibilities

• Open new commercial contacts using ABM strategies and targeted outreach.
• Build guest lists and engage target accounts for events and content.
• Develop relationships to build Insi's reputation in North America.
• Collaborate with SAP sales and Marketing to qualify opportunities.
• Maintain Salesforce activity and pipeline accuracy with regular updates.
• Represent Insi at community events and executive roundtables when required.

Skills

Communication

Research skills

ABM experience

Tools

LinkedIn Sales Navigator

Salesforce

Lead management

Job description

Insi is a global technology and business transformation company with over 35 years of market presence, 2,700+ employees, operations in 25+ countries, and 200+ clients — including 124 organizations with revenue exceeding USD 1 billion.

Recognized as a Leader in SAP S/4HANA System Midmarket Transformation and AI-driven Application Development & Managed Services, Insi connects Strategy, Technology, Operations, and People to turn intention into measurable impact.

Insi's North American headquarters are based in Kitchener-Waterloo, Canada — Canada's Technology Corridor — with an office in Miami, Florida.

Our portfolio spans SAP (S/4HANA, GROW, RISE, BTP), Salesforce, Data & AI, Cloud, and Staff Augmentation, supported by flexible Onshore, Nearshore, and Offshore delivery models.

Position Overview

This is not a traditional cold-calling or high-volume outbound role. You will work closely with our Marketing team, our Market Intelligence function, and our local SAP Cloud Sales Executives to build Insi's reputation in the North American market and turn that reputation into qualified conversations with the right people, primarily through events, content, and warm introductions rather than cold prospecting.

Key Responsibilities

• Work mainly with the account-based marketing (ABM) strategy to open new commercial contacts.
• Build guest lists and engage with target accounts for Insi hosted events, executive roundtables, and industry content.
• Establish relationships with target accounts to build reputation and get Insi known for its expertise and experience.
• Help identify the right moments, formats, and locations for Insi's market facing events in North America, bringing local market knowledge into the planning.
• Bring insights from the market back to Marketing and Market Intelligence to sharpen content, positioning, and account targeting.
• Work closely with SAP Sales Executives to understand which accounts and conversations matter most, and support opportunity qualification ahead of handoff.
• Build sales pipeline and set meetings through relationships, events, content, focused and personalized outreach rather than volume outreach: quality over quantity.
• Keep account engagement and pipeline activity accurately recorded in Salesforce.
• Maintain a regular cadence of updates with SAP Sales Executives and Marketing on account coverage and event activity.
• You may be asked to represent Insi at community events such as ASUG chapters, roundtables, and executive gatherings to build relationships and open commercial possibilities.

Required Qualifications

• 2 to 5 years of experience in business development, sales development, or ABM, ideally in B2B technology or professional services.
• Strong communication and research skills, with the ability to understand and study a company's business context before reaching out.
• Based in the Kitchener-Waterloo region, with availability to work on-site.

Preferred Qualifications

• Familiarity with the SAP ecosystem or enterprise software sales.
• Experience with LinkedIn Sales Navigator or similar research tools.
• Knownledge using Salesforce lead management.

Bonus Qualificationss

• SAP Digital Academy Business Skills Badge - https://events.sap.com/sap-partner-excellence-center/en_us/wz-digital-academy.html

You'll have

• The opportunity to help build Insi's go-to-market presence in North America from the ground up.
• Close collaboration with Marketing, Market Intelligence, and SAP sales leadership.
• Support from a global technology company with 35+ years in the market, 2,700+ professionals, presence in 25+ countries, and a well-established SAP practice.
• Training sessions and access to SAP related learning programs.

This is an opportunity for someone who wants to build a career within enterprise technology sales while contributing directly to Insi's SAP growth strategy in North America.