Enterprise Architect CRM

ATB Financial; Calgary; On-site; CAD 120,000 - 180,000; Full time

Job summary

ATB Financial is seeking an experienced Enterprise Architect CRM Strategy to define the technology roadmap for CRM. You will collaborate with stakeholders to evaluate CRM capabilities and technologies, delivering architecture that aligns with business goals and cost strategies.

The role requires strong knowledge in architecture and exceptional communication, with 10–15 years in digital solutions and cloud experience. Calgary-based, hybrid work options may apply to suit project goals.

Qualifications

• Experience with enterprise CRM architectures and marketing solutions.
• Ability to translate business needs into technology roadmaps.
• Knowledge of architecture governance and ARB/DDB processes.
• Strong communication and stakeholder management skills.
• Experience with cloud infrastructure and cost governance.

Responsibilities

• Create and own the CRM technology strategy and roadmaps.
• Guide RFPs, POCs, and solution designs for CRM programs.
• Collaborate with IT and business stakeholders to optimize the application portfolio.
• Contribute to architectural governance and ensure alignment with CRM capabilities.
• Identify opportunities to reduce costs and improve efficiency across portfolios.
• Focus on delivering customer outcomes and value in agile environments.

Skills

CRM technologies

Salesforce

HubSpot

Dynamics 365

SAP CRM

Cloud platforms

Leadership

Architecture governance

Customer data management

Education

Bachelor's degree in quantitative or technology discipline

Tools

Google Cloud Platform

Amazon Web Services

Job description

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID ).

Life at ATB is about more than work. In fact, we're consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:

Impact in action: No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.

Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.

About the role

As ATB's next Enterprise Architect CRM Strategy, you will be responsible for creating the technology strategy and roadmap for CRM. You will be working closely with stakeholders and evaluating CRM capabilities and technologies. You bring strong knowledge in Architecture and an exceptional communicator.

Accountabilities

• Create, own, and manage the architecture and technology strategy for CRM
• Contribution and guidance in RFP's, POCs, Solution Design and technology acquisition to ensure alignment/adherence on application portfolio strategies.
• Working closely with IT and Business stakeholders with oversight of areas of service duplication, tech cost inefficiencies within the application portfolio, development medium and long term strategies
• Contributes to the bigger picture architectural vision specifically where it intersects with CRM capabilities.
• Identify Cost Models of Capital/Operating of the Application portfolio via rational and logical segments
• Creates short and near term roadmaps based on strategy models
• Participate in architecture governance functions and activities (ARB, DDB, etc) and work closely with architects and technology stakeholders
• Ensure alignment to technology development and value creation strategies for new services or business capabilities.
• Identification and recommendations of areas of opportunity to improve cost models, general efficiency or operating effectiveness within the application portfolio
• Always focus on the customer outcome
• Develop and embed governance models that work effectively with agile methods to control acquisition of new technologies and understand TCO of new technologies
• Adopt Domain Driven approaches for future non traditional business models

Skills, experience & requirements

• Understanding of leading CRM technologies in industry, Salesforce, HubSpot, Dynamics 365. Knowledge of SAP CRM is also an asset
• Experience architecting complex enterprise grade CRM and Marketing solutions with knowledge of customer, offers, product, personalization, and marketing domains
• 10-15 years of work experience with increasing responsibilities in digital solutions or other innovation/mobility/digital roles
• Platform mindset in establishing and evaluating technical capabilities
• Leadership experience and background in the support of information systems and information technology
• Strong focus on business value and the customer
• Proven experience and success in architecting or co-leading digital transformation
• Experience with systems architecture methodologies
• Experience with cloud infrastructure solutions such as Google Cloud Platform and Amazon Web Services
• Bachelor's degree in quantitative or technology discipline (e.g. Computer Science or Information Systems) a correlated discipline or equivalent
• 5 years full-stack engineering experience
• Experience creating strategies for digital solution maximization across diverse areas of business including implementation of digital strategies, processes and techniques.
• Senior level knowledge of finance or related industry, its products and services coupled with a deep understanding of both business and technology components of data management and exploitation

Don't meet all the requirements on the list?
A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role—but you might not check all the boxes, we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you're seeking a career where your drive, perspective and growth are celebrated, we want to hear from you.

We're dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.

What happens next?
If you are shortlisted, you'll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at [e-mail]

Stay in touch
We're excited that you're interested in a career with ATB. Follow us on LinkedIn , Facebook and Instagram to learn more about what our team is up to.