Engineering Lead - Web Experience

Felix; Toronto; Remote; CAD 90,000 - 120,000; Full time

Job summary

A digital healthcare company is seeking an Engineering Lead in Toronto who will oversee the architecture and performance of the marketing website. This hands-on role requires 5+ years of experience in building marketing sites, with strong expertise in JavaScript, CSS, and HTML. The ideal candidate will collaborate closely with marketing and design teams to enhance user experience and drive conversions while ensuring accessibility and SEO best practices are met. The company offers full benefits, competitive compensation, and the opportunity to work remotely across Canada.

Benefits

Full medical, dental and vision benefits

Maternity/paternity policy

4 weeks vacation

Competitive compensation

Stock option grant

Professional development opportunities

Qualifications

• 5+ years of experience building and maintaining modern marketing websites.
• Experience with Webflow is strongly preferred.
• Solid understanding of accessibility (WCAG) and SEO best practices.

Responsibilities

• Own the architecture, implementation, and ongoing evolution of the Felix marketing website.
• Build and maintain a performant, SEO-friendly, accessible, and mobile-responsive website.
• Collaborate closely with marketing, design, and growth teams.

Skills

JavaScript

CSS

HTML

Webflow

Responsive Design

SEO Best Practices

Accessibility (WCAG)

Job description

About Felix

Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.

Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.

Description

We are looking for an Engineering Lead to own and evolve Felix’s public marketing website (https://www.felixforyou.ca), and related web infrastructure, which gets 7 million visits a year!

You’ll be the technical leader responsible for the architecture, performance, and reliability of our public-facing web experience: from our homepage and landing pages to campaign tooling and CMS integrations. Your work will directly power how we reach, educate, and convert new patients. You will work closely with our marketing, design, and growth teams to move quickly while maintaining a high bar for quality.

This is a hands-on role. You’ll write code, guide implementation, and drive architectural decisions while also supporting cross-functional partners with tools and processes that unlock creativity and speed. We’re looking for someone who cares deeply about craft and user experience, but also knows how to balance polish with pragmatism.

Our marketing website is powered by Webflow, so experience with it is a big plus.

If you apply, please include links to marketing sites you've worked on. We’d love to see examples of your work.

Responsibilities

• Own the architecture, implementation, and ongoing evolution of the Felix marketing website and related web infrastructure

• Collaborate closely with marketing, design, and growth teams, to bring pages, campaigns, and experiments to life with speed and polish

• Build and maintain a performant, SEO-friendly, accessible, and mobile-responsive website that reflects our brand and drives conversion

• Set technical direction and standards for the marketing site - including deployment workflows, testing, analytics, and CMS tooling

• Work hands-on across the stack to ship features and solve problems end-to-end

• Identify opportunities to streamline content workflows, improve performance, and scale our web platform as the team and business grow

• Manage and collaborate with a contract developer

Requirements

• 5+ years of experience building and maintaining modern marketing websites

• Experience with Webflow is strongly preferred

• Deep expertise in JS, CSS, HTML, incl. performance, polish, and responsive design

• Solid understanding of accessibility (WCAG) and SEO best practices

• Experience with CMS platforms, content workflows, analytics, and A/B testing

• Comfortable working independently, taking ambiguous problems and turning them into live features with real impact

• Clear communicator who collaborates well with product, design, and marketing teams

Benefits

• Full medical, dental and vision benefits

• Maternity/paternity policy

• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)

• Competitive compensation

• Stock option grant

• Remote first, work from anywhere in Canada

• Incredible culture powered by a highly collaborative and high-performing team

• Large impact at an early-stage technology company

• Professional development opportunities, working closely with founders and the senior leadership team

Location: Toronto, Remote (Canada). We have an office in Toronto, but are currently working remotely and open to candidates from anywhere in Canada.

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing [e-mail].