Engagement Product Director - Dead by Daylight

Behaviour Santiago; Montreal; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading gaming studio in Montreal is seeking an Engagement Product Director to lead player retention strategies for the hit game Dead by Daylight. This role demands over 6 years in product management and a deep understanding of engagement systems. You will own the roadmap and collaborate across teams, influencing creative direction. Join a dynamic environment dedicated to innovative gaming experiences.

Benefits

Dynamic work environment

Award-winning culture

Collaborative team

Qualifications

• 6+ years in Product Management, with 2+ in a leadership role.
• Proven success on player engagement for PC/Console live games.
• Experience in driving live content roadmaps.

Responsibilities

• Own the live player engagement roadmap.
• Define the strategic voice for engagement features.
• Lead and grow a team of Live Ops specialists.
• Track KPIs & P&L with Marketing.

Skills

Product Management

Analytical abilities

Team leadership

Engagement systems understanding

Job description

Engagement Product Director – Dead by Daylight

Department and team

Production / Product Management

Status

Permanent Full-Time

Location

Montreal, QC

The role

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam), and in the UK (Behaviour UK–North & South). Our day-to-day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

Dead by Daylight is looking for an Engagement Product Director to lead a renewed strategic vision for player retention and live engagement systems. This is a pivotal leadership role on one of the top 20 live service games globally, with a deeply dedicated fanbase and a unique asymmetrical multiplayer experience. Your expertise will shape the way millions of players connect with DbD, and you'll have the mandate to bring a new level of clarity and innovation to our engagement strategy.

In this role you will :

1. Own the live player engagement roadmap: Drive the prioritization of engagement features across seasons, events, and content drops.
2. Define the “why” behind the features: Be the strategic voice behind what will bring lapsed players back, deepen loyalty, and increase session frequency.
3. Collaborate across creative and production: Your ability to influence design and creative direction will be crucial.
4. Lead and grow a team: Manage a small team of Live Ops specialists and build a high-performing engagement function.
5. Track KPIs & P&L: Partner with Data Insight and Marketing to forecast, measure, and optimize player engagement.
6. Voice of the player: Leverage data, research, and intuition to ensure our roadmap is always tuned to what the audience needs next.

What we're looking for :

1. 6+ years in Product Management, including 2+ years in a leadership role.
2. Proven success on the player engagement of a PC/Console live game.
3. Demonstrated experience with engagement systems: Battle Passes, seasonal events, progression loops, retention mechanics, etc.
4. Strong analytical, strategic, and decision-making abilities.
5. Experience in owning and driving a live content roadmap and influencing cross-discipline creative teams.
6. Deep understanding of live game KPIs, forecasting, and performance metrics.

Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight, which has entertained more than 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. Over more than 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK - North and Behaviour UK - South), and the Netherlands (Behaviour Rotterdam).