Employment Brand Specialist

Lenovo; Morrisville; Hybrid; USD 40,000 - 80,000; Full time

Job summary

An established industry player is looking for a creative Employment Brand Specialist to enhance its employer brand. In this dynamic role, you will develop innovative strategies across social media platforms, engage top talent, and create compelling content that resonates with candidates. You will also lead CRM communications to ensure a personalized candidate experience. This position offers a unique opportunity to collaborate with cross-functional teams and contribute to a forward-thinking company's mission of delivering smarter technology for all. If you are passionate about storytelling and brand strategy, this is the perfect role for you.

Qualifications

• 0-3 years of experience in marketing or communications.
• Exceptional writing and storytelling skills are essential.
• Basic knowledge of web design principles required.

Responsibilities

• Develop and manage content for employer brand campaigns.
• Produce multimedia content including videos and graphics.
• Analyze performance of branding and CRM campaigns.

Skills

Marketing

Communications

Employer Branding

Social Media Management

Storytelling

Project Management

Creative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Graphic Design

Tools

Adobe Premiere Pro

Canva

Salesforce

Google Analytics

Job description

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Job Description:
We are seeking a creative and dynamic Employment Brand Specialist to join our Talent Acquisition team. In this role, you will collaborate to build and enhance our employer brand, creating engaging content and experiences that resonate with top talent. You will be responsible for developing and executing innovative strategies across social media platforms, driving candidate engagement, and delivering exceptional brand storytelling. Additionally, you will lead the planning and execution of candidate relationship management (CRM) communications to ensure an engaging and personalized candidate experience. Basic web page design will be essential to create and update branded landing pages and content hubs.

Key Responsibilities:

• Develop and manage content for employer brand campaigns across social media and digital channels.
• Collaborate with cross-functional teams to capture employee stories and amplify the company's culture.
• Basic knowledge of web design principles and experience.
• Produce multimedia content, including videos, graphics, and written materials.
• Ensure a seamless and compelling candidate experience through UX insights and storytelling.
• Plan and execute CRM communication campaigns that nurture candidate relationships through targeted messaging.
• Analyze the performance of branding and CRM campaigns and provide actionable insights for continuous improvement.
• Stay up-to-date on social media and talent acquisition trends, experimenting with new formats and platforms.
• Partner with Global TA Leaders (US/Asia/EMEA/LATAM) and Job Site vendors to assure the best ROI on platforms
• Collaborate with Lenovo Brand, Internal Comms, Culture and Social Media teams to ensure alignment and find engagement opportunities

Qualifications:

• Bachelor’s degree in sales, marketing, communications, journalism, graphic design, digital media, UX, or Business.
• 0-3 years of experience in marketing, communications, employer branding, or a related field.
• Exceptional writing, editing, and storytelling skills.
• Strong experience with social media platforms like LinkedIn, Instagram, TikTok, and YouTube.
• Basic video production and editing skills (e.g., Adobe Premiere Pro, Canva, or CapCut).
• Experience with CRM platforms (e.g., Salesforce, Beamery, Avature) for candidate communication.
• Understanding of user experience (UX) principles and visual design.
• Ability to think creatively and strategically to deliver standout brand experiences.
• Strong collaboration and project management skills.
• Ability to work on site at Lenovo Corporate Office, Morrisville NC on 3:2 hybrid schedule (3 days in office, two flex)
• Please include a link to your portfolio showcasing writing samples, social media content, videos, or branding work relevant to this role.

Bonus Skills:

• Experience with analytics tools (e.g., Google Analytics, Sprinkler) to track campaign success and team engagement.
• Exposure to employer brand strategy or recruitment marketing.
• Photography, graphic design, or motion graphics experience.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United States of America - North Carolina - Morrisville

If you require an accommodation to complete this application, please [e-mail]