Employer Brand Designer (6 Month Contract)

President's Choice Financial; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Designer who excels in brand strategy and creative execution. The ideal candidate will have a strong understanding of storytelling through design, ensuring effective communication with both colleagues and customers. This role involves managing branding projects, collaborating with teams, and creating engaging social media content. If you are a proactive problem solver with a passion for design, this opportunity is for you.

Qualifications

• 5+ years of experience in brand design and social media.
• Collaborative spirit and ability to work with creative teams.

Responsibilities

• Create and ideate design material and execute branding projects.
• Manage project timelines and collaborate with cross-functional teams.

Skills

Brand Strategy

Creative Development

Problem Solving

Education

Bachelor’s degree in a related field

Tools

Adobe Creative Suite

Job description

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location :

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

We are looking for a Designer who isn’t just a stellar creative, but also a solution-oriented thinker who understands the power of brand strategy and how to distill strategic positioning into creative work that communicates effectively to colleagues and external top talent. If this describes you, you understand branding and its power in storytelling. You have a colleague and customer-centric approach and are comfortable balancing executional design with big-picture creative development.

Accountabilities :

Brand Design and Social Media Execution

• Communicate the brand, product story, and highlight selling features through design.
• Create and ideate design material (layout, typographic composition, imagery, social media content, etc.) and all other design activities within prescribed timelines.
• Apply principles like balance, contrast, alignment, and hierarchy to create visually appealing and effective designs.
• Present design concepts to Sr. Manager of Employer Branding and HR Team; interpret and incorporate feedback.
• Make design decisions while maintaining brand guardrails.
• Transform conceptual ideas into design solutions that address challenges.
• Ensure accuracy, completeness, and timely delivery on creative briefs in partnership with HR and Communications Teams.
• Passion for social media and viral trends across channels and platforms, understanding target audiences.
• Create engaging video reels and posts that are on-brand and target audience appropriate.

Process and Project Management

• Own the execution of key employer branding design projects, including illustration, photo direction, and collaboration with internal marketing and social COE design partners.
• Collaborate with cross-functional teams to meet business requirements.
• Manage project timelines and ensure projects are delivered on time and on brand.
• Use project management tools to resolve issues as they arise.
• Drive performance towards targets and timelines.
• Maintain a flexible mindset and approach.

Role Requirements :

• Bachelor’s degree in a related field.
• 5+ years of experience in brand design and social media.
• Collaborative spirit: ability to work well with creative teams, marketing, and external vendors.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with other relevant tools.
• Impeccable taste, craftsmanship, and attention to detail.
• Proactive problem solver with initiative.
• Ownership and accountability for projects.
• Ability to work independently and within larger teams towards a common goal.