eMarketing Coordinator

LabX Media Group; Barrie; On-site; CAD 45,000 - 65,000; Full time

Job summary

A dynamic media organization is seeking an eMarketing Coordinator to support their Operations and Sales teams in Barrie, Ontario. The role involves managing custom email communications, digital events, and lead generation initiatives. Candidates should have at least 2 years of email marketing experience and familiarity with marketing automation tools such as HubSpot. Excellent communication skills and attention to detail are essential in this fast-paced environment.

Qualifications

• 2+ years of experience working with email marketing.
• Experience with marketing automation and CRM systems.
• Familiarity with digital publishing and lead generation campaigns.

Responsibilities

• Manage custom 3rd party eblasts from requests to reporting.
• Build and manage custom enewsletters including proofing and launching.
• Support digital event marketing through page and form building.

Skills

Email marketing experience

CRM systems knowledge

Basic HTML & CSS

Excellent communication skills

Organizational skills

Customer focused

Education

Post-secondary education in marketing or related field

Tools

HubSpot

MailChimp

Job description

An exciting opportunity to join the The Scientist’s Operations team. The primary responsibility of eMarketing Coordinator (Creative Services Operations) will be to support the Operations and Sales team with tasks including Custom enewsletters, Custom 3rd party eblasts, digital event eMarketing, lead generation programs, and uploading custom articles to the website.

The successful candidate will report to the CSD Team Lead, to ensure the seamless execution of programs and the efficient operation of lead generation initiatives. Additionally, will liaise with external clients, and cross function departments such as Editorial, Marketing, Sales, and Design.

Responsibilities

• In charge of end-to-end custom 3rd party eblasts including: requests, set up, proofing, launching, and reporting.
• Manage Custom enewsletters, including building, proofing, launching, and reporting.
• Responsible for digital event Marketing, including but not limited to: page & form building, HTML and list creation, proofing, deployment and analysis. Coordinating paid ads, and reporting on a weekly cadence. Update internal reporting document.
• Responsible for specialized lists in HubSpot and List Builder to support eMarketing for digital events, 3rd party eblasts, pay-per-lead campaigns, and list quotes as requested.
• Coordinate with paid social media teams to set up and execute campaigns as needed.
• Support lead generation team with page building, forms, eBlasts, and internal and external reporting.
• Responsible for client sponsored social media posts and reports
• Responsible for publishing sponsored articles on the website, including SEO updates.
• Responsible for internal and external client reporting for managed programs, including weekly, monthly, quarterly, and yearly breakdowns.
• Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
• Responsible for project management, and updates to teams on managed programs.
• Support with additional tasks as needed.
• Support with sales team requests as it pertains to programs above as needed

Qualifications

• 2+ years of experience working with email marketing.
• Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
• Basic knowledge of HTML & CSS
• Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
• Industry Expertise: Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.
• Post-secondary education in marketing, project management, business, or related field

Necessary Skills and Experience

• In a current marketing role
• Data-driven
• Highly organized
• Excellent attention to detail
• Efficient
• Ability to handle multiple tasks at any one time
• Customer focused
• Effective communication skills
• Enthusiasm and self-motivation
• Ability to work in a fast-paced environment
• Ability to work independently and with a team