Email + SMS Strategist

Porter Media; Regina; Remote; CAD 65,000 - 85,000; Full time

Job summary

Porter Media, a performance-marketing agency, is looking for an Email + SMS Account Manager to enhance client retention through effective strategies and communication. The role involves managing client relationships, optimizing marketing efforts, and collaborating cross-functionally to drive results. Join a dynamic team that values creativity and accountability while offering opportunities for professional growth.

Benefits

Remote-first environment

Professional development resources

Annual health benefits allowance

Generous paid vacation

Qualifications

• 2+ years of email marketing experience, with focus on Email + SMS strategy.
• Experience managing accounts and client communication.
• Strong knowledge in segmentation and automation.

Responsibilities

• Own client relationships and strategic insight.
• Drive campaign execution from idea to deployment.
• Analyze campaign performance and optimize efforts.

Skills

Client communication

Project management

Analytical skills

Email marketing strategy

Segmentation

Lifecycle marketing

Tools

Klaviyo

Postscript

Attentive

ClickUp

Job description

Porter Media is a performance-marketing agency specializing in paid social, search advertising, email, and SMS marketing. We are passionate about building scalable strategies for our clients while maintaining a culture of accountability, creativity, and excellence. If you're ready to make a real impact and thrive in a fast-paced environment, we want to hear from you.

Role Overview

As an Email + SMS Account Manager at Porter Media, you'll be an integral part of our retention marketing team, managing client communications and building strategies that drive customer lifecycle value. You’ll work closely with design and copy teams to implement high-performing campaigns, oversee segmentation and reporting, and continuously optimize email and SMS efforts to help our clients grow profitably. This role is ideal for someone who is strategic, detail-oriented, and passionate about making lifecycle marketing a revenue-driving channel for brands.

What You’ll Do

• Own Client Relationships : Act as the primary point of contact for assigned clients, delivering clear communication and strategic insight across all retention channels.
• Drive Campaign Execution : Manage the full production process from idea handoff through design, copy, scheduling, segmentation, and deployment.
• Strategize and Optimize : Lead the development of account-level strategies including A / B testing, list growth, segmentation, and lifecycle optimization.
• Analyze and Report : Evaluate campaign performance with weekly, monthly, and quarterly reporting, offering actionable insights and data-backed recommendations.
• Collaborate Cross-Functionally : Work with designers, copywriters, and strategists to align messaging, timing, and tone with broader marketing initiatives.
• Lead Innovation : Stay ahead of email and SMS marketing trends, suggesting new tactics, automations, or technologies that drive ROI.
• Support Technical Builds : Coordinate the development of new flows, transactional messages, and unique campaign logic in tools like Klaviyo, Postscript, or Attentive.

What We’re Looking For

This role is for someone who :

• Embodies Our Values : You uphold excellence, take initiative, and value transparency and ownership.
• Is Strategically Minded : You’re able to connect marketing strategy to customer lifecycle performance and retention goals.
• Thrives in Execution : You love managing projects from concept to deployment, ensuring every detail is accounted for.
• Communicates Clearly : Your client and team communication is timely, clear, and purposeful.
• Seeks Growth : You proactively look for ways to innovate, grow your skills, and contribute to client and team success.

Qualifications

• 2+ years of experience in email marketing, with at least 1 year focused on Email + SMS strategy
• Direct experience managing accounts and communicating with clients
• Strong knowledge of Klaviyo and at least one SMS platform (Postscript, Attentive, etc.)
• Deep understanding of segmentation, flows, automations, and campaign logic
• Experience collaborating with creative teams to bring messaging to life
• Excellent organizational, analytical, and communication skills
• Familiarity with project management tools like ClickUp is a plus

Success Metrics

• Client Performance : Consistently meet or exceed client retention KPIs across email and SMS.
• Strategic Execution : Implement effective testing strategies and automation flows.
• Client Satisfaction : Build trust through proactive communication and delivery excellence.
• Team Collaboration : Help streamline internal workflows and contribute to shared knowledge and innovation.

What’s In It for You

• Salary : $65,000-85,000
• Flexibility : Remote-first environment with autonomy over your schedule
• Growth : Access to professional development resources and career advancement within the agency
• Health Benefits : Annual allowance to apply toward health, dental, and vision coverage
• Time Off : Generous paid vacation and holidays to recharge and reset

Why Porter Media?

At Porter Media, we believe in setting the standard, driving value, and fostering excellence. We’re committed to empowering our team and clients to achieve their goals and push boundaries. Join us to build something exceptional.