Email Marketing Strategist (Lifecycle & Retention)

Sweat Pants Agency; Winnipeg; Remote; CAD 70,000 - 90,000; Full time

Job summary

A dynamic marketing agency is seeking a Lifecycle Email Strategist to enhance the email marketing strategy for DTC brands. This role requires a blend of creative storytelling and data-driven analysis to optimize customer engagement and loyalty. The ideal candidate should have over 3 years of experience in email marketing, preferably with expertise in Klaviyo. Enjoy a fully remote and flexible work environment while driving results for top-tier clients.

Benefits

100% remote work

Flexible scheduling

Collaborative culture

Qualifications

• 3+ years in email marketing, with agency experience preferred.
• Ability to think in systems and understand human behavior.
• Strong communication skills to explain strategies to clients.

Responsibilities

• Own lifecycle strategy for assigned clients.
• Develop campaigns that drive engagement and revenue.
• Analyze performance data and translate insights into action.

Skills

Email marketing

Data analysis

Creative storytelling

Segmentation and automation

Communication

Tools

Klaviyo

Job description

Overview

At Sweat Pants Agency, we\'ve helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.

We\'re looking for a Lifecycle Email Strategist — someone who blends creative storytelling with data-driven optimization. You\'ll lead strategy for a portfolio of fast-growing DTC brands, helping them deepen customer loyalty, increase LTV, and turn email into a revenue powerhouse.

Responsibilities

• Own the lifecycle strategy for assigned clients — from onboarding flows to long-term retention.
• Partner with creative and copy teams to develop campaigns that drive both engagement and revenue.
• Create segmentation, automation, and flow strategies that move customers through the funnel.
• Analyze performance data and translate insights into action (not just reports).
• Stay ahead of industry trends, deliverability updates, and testing frameworks — then share what you learn.

Requirements

• 3+ years in email marketing (Klaviyo or similar expertise required; agency experience a plus)
• You think in systems and stories — understanding both data and human behavior.
• Strong communicator who can explain strategy clearly to clients and teammates.
• You love testing, analyzing, and iterating to find what works.
• Bonus if you\'ve worked in DTC, retention marketing, or lifecycle strategy roles

Our Core Values

• Stay Curious: Always learning, testing, and improving
• Stay Humble: Open to feedback and being a good teammate
• Own It: Taking responsibility for problems, results, and processes
• Be Transparent: Open and honest communication
• Be Fearless: Thinking outside the box for big wins

Benefits

Why Sweat Pants Agency?

• Join the team behind multiple INC #1 fastest-growing brands
• Work with top-tier clients and marketers from around the world
• 100% remote, flexible, and outcome-driven
• Collaborative, low-ego culture built on learning and results