Email Marketing Strategist (DTC)

Escend Media; Canada; On-site; CAD 55,000 - 90,000; Full time

Job summary

Escend Media seeks an Email Marketing Strategist to oversee clients' email marketing strategies. This mid-senior level position requires expertise in campaign optimization and performance analysis, ensuring high-quality deliverables aligned with client standards. Ideal candidates will have strong skills in project management, communication, and attention to detail.

Qualifications

• Minimum of 2 years experience in a similar role.
• Deep understanding of Klaviyo.
• Experience with adherence to brand standards.

Responsibilities

• Developing strategic plans for email campaigns.
• Analyzing performance data on a weekly and monthly basis.
• Building and optimizing email flows and campaigns.

Skills

Project management

Email marketing

Communication

Attention to detail

Copywriting

Job description

This range is provided by Escend Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $90,000.00/yr

Who We Are

At Escend Media, we help D2C brands implement retention strategies that increase profit and drive customer retention. We want to be the ‘who’ behind emails that people ask ‘dannngg, who designed that’.

What We Do

We help 7 and 8 figure ecommerce businesses develop, optimize and scale their owned media marketing efforts. Whether they are just looking to start email marketing, they need to really refine what they are currently doing or they need someone to take email marketing off their shoulders, we’re here to help them so that they can focus on running the business.

Our clients are leaders in their industry and have built strong relationships with the customers they serve. Our job is to ensure that their brand image stays consistent online and offline and, more importantly, that their business is growing.

Summary of The Position

* This is NOT an entry level position - we are looking for someone with specialized experience *

As an email marketing strategist, you will own the end-to-end strategy for our clients' email marketing campaigns. Your role includes developing strategic plans, analyzing performance data, reporting on results, and continuously optimizing campaigns for maximum impact.

You are the last line of approval for copy, design and overall campaign/flow quality ensuring every deliverable meets our standards before reaching the client. You'll work closely with a copywriter & a designer and, while you don’t need to ‘be’ a copywriter or designer, you need to be proficient with both & able to spot ‘great’ from ‘good’ from ‘bad’.

Our Culture

• No one is bigger than the team
• We don’t make excuses, we take responsibility
• Be proactive
• Innovate everywhere
• Communicate. Communicate. Communicate. We have a culture of open communication.

Required Skills

• Minimum of 2 years of experience in a similar role
• Minimum of 2 years of experience working with DTC brands
• Deep understanding of Klaviyo
• Experience copywriting for DTC brands
• Experience with adherence to brand standards
• Experience with design software like, Photoshop/Figma (nice to have)
• Approach each day with a sense of urgency and purpose
• Experience with project management softwares like Clickup
• Excellent attention-to-detail, organizational skills and ability to prioritize workload
• Excellent communication skills (written and verbal)

Responsibilities

• Building and optimizing email flows and campaigns
• Building and optimizing the email strategy for clients
• Schedule all campaigns and flows per the email calendar
• Analyze & report on performance on a weekly & monthly basis
• Help to establish a standard set of KPIs for clients
• Conduct A/B testing to improve KPIs
• Coordinate with graphic designers to get new email templates designed
• Review and provide feedback on all copy & designs prior to sending to a client
• Troubleshooting issues with Klaviyo
• Lead email segmentation, targeting and lead nurture strategies
• Strategize with clients to improve email marketing performance
• Ensure compliance with CAN-SPAM regulations and international data collection policies
• Monitor email deliverability, IP health and maintain data hygiene
• Correspond with clients to plan strategy
• Room to grow - we're an early stage start up with a proven track record
• Competitive compensation
• Work with some amazing brands

This Role Is Perfect for You If…

• You love working as a team.
• You are a self-starter.
• You can work under pressure
• You have exceptional communication skills
• You are results/outcome driven.
• You have a ‘can-do’ attitude. If “that’s not my job” isn’t in your vocabulary, you’ll fit in great!

This Role is NOT the Right Fit For You If You Are…

• A ‘me first’ type of person
• Not a self-starter.
• Problem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.
• Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off, it’s not all work no play, but we’re here to help business grow!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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