Email Marketing Strategist

Sweat Pants Agency; Winnipeg; Remote; CAD 70,000 - 90,000; Full time

Job summary

A growing marketing agency in Winnipeg seeks a Lifecycle Email Strategist to lead email strategy for fast-growing DTC brands. The role involves developing campaigns, analyzing performance data, and creating automation strategies. Candidates should have at least 3 years of experience in email marketing, particularly with Klaviyo. This position offers a fully remote and flexible work environment, emphasizing collaboration and results.

Benefits

Work with top-tier clients globally

Flexible and outcome-driven environment

Collaborative, low-ego culture

Qualifications

• 3+ years in email marketing, preferably with agency experience.
• Ability to think in systems and stories.
• Strong communicator with clear strategy explanation.

Responsibilities

• Own lifecycle strategy for assigned clients.
• Develop campaigns for engagement and revenue.
• Create strategies for customer segmentation and automation.

Skills

Email marketing expertise

Data analysis

Creative storytelling

Communication skills

Understanding of human behavior

Tools

Klaviyo

Email automation tools

Job description

Overview

At Sweat Pants Agency, we\'ve helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results. We\'re looking for a Lifecycle Email Strategist — someone who blends creative storytelling with data-driven optimization. You\'ll lead strategy for a portfolio of fast-growing DTC brands, helping them deepen customer loyalty, increase LTV, and turn email into a revenue powerhouse.

Responsibilities

• Own the lifecycle strategy for assigned clients — from onboarding flows to long-term retention.
• Partner with creative and copy teams to develop campaigns that drive both engagement and revenue.
• Create segmentation, automation, and flow strategies that move customers through the funnel.
• Analyze performance data and translate insights into action (not just reports).
• Stay ahead of industry trends, deliverability updates, and testing frameworks — then share what you learn.

Requirements

• 3+ years in email marketing (Klaviyo or similar expertise required; agency experience a plus)
• You think in systems and stories — understanding both data and human behavior.
• Strong communicator who can explain strategy clearly to clients and teammates.
• You love testing, analyzing, and iterating to find what works.
• Bonus if you\'ve worked in DTC, retention marketing, or lifecycle strategy roles

Our Core Values

• Stay Curious: Always learning, testing, and improving
• Stay Humble: Open to feedback and being a good teammate
• Own It: Taking responsibility for problems, results, and processes
• Be Transparent: Open and honest communication
• Be Fearless: Thinking outside the box for big wins

Benefits

• Work with top-tier clients and marketers from around the world
• 100% remote, flexible, and outcome-driven
• Collaborative, low-ego culture built on learning and results

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting

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