Email Marketing Specialist Martech Toronto, Canada

Heart Talent; Toronto; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a detail-oriented Email Marketing Specialist to lead the execution and optimization of email campaigns. In this dynamic role, you will strategize complex email journeys, manage segmentation, and conduct A/B testing to enhance campaign performance. Collaborating with various teams, you will ensure timely and effective communication aligned with business goals. Join a vibrant team that values creativity and hard work, while also fostering a fun and inclusive environment. This is an exciting opportunity to make a significant impact in a forward-thinking company committed to excellence.

Qualifications

• 2-4 years of experience in email marketing campaign execution.
• Strong knowledge of email platforms and analytics.

Responsibilities

• Plan and execute email marketing campaigns, ensuring compliance and best practices.
• Monitor KPIs and provide actionable insights for performance improvement.

Skills

Email Marketing

A/B Testing

Segmentation

Data Analysis

Communication Skills

Detail-oriented

Education

Certification in Google Analytics or recognized email marketing platform

Tools

HubSpot

Mailchimp

ActiveCampaign

Canva

Salesforce

Pipedrive

Job description

Haptiq is a leader in delivering digital solutions and consulting services that drive value and transform businesses. We specialize in leveraging technology to improve efficiencies and offer comprehensive solutions tailored to meet the unique needs of our clients across various industries. As well as bringing next-generation technology to private capital markets through the Olympus suite of cloud-based solutions designed to empower private equity, and credit funds as well as the firms in which they invest.

The Opportunity

We’re looking for a detail-oriented Email Marketing Specialist to own the execution and optimization of email campaigns across our client and internal projects.

In this hands-on role, you’ll strategize and manage complex email journeys, segment lists, run A/B tests, and deliver insights to improve performance. You’ll collaborate closely with Client Success Managers and Design and Product Teams to ensure campaigns are timely, effective, and aligned with business goals.

Responsibilities and Duties

• Email Campaign Management
  - Plan, create, and execute email marketing campaigns—template strategy, journey setup, and delivery
  - Monitor campaign performance and make iterative improvements based on data
  - Ensure email best practices and compliance (e.g., CASL) are met
• Optimization & Analytics
  - Design and execute A/B tests and list segmentation strategies
  - Monitor KPIs such as open rate, click-through rate, bounce rate, and conversions
  - Provide regular performance reporting and actionable insights
• Cross-functional Support
  - Collaborate with Client Success Managers to support outbound communication strategies
  - Maintain an organized campaign tracker and content calendar across multiple projects
  - Communicate effectively across teams to ensure alignment and timing
• Process & Documentation
  - Document repeatable processes for campaign execution and testing
  - Respond to ad-hoc requests for analysis or campaign deployment

Requirements

• 2–4 years of hands-on experience in email marketing campaign execution
• Strong working knowledge of email platforms (e.g., HubSpot, Mailchimp, ActiveCampaign)
• Proficiency in email editors (HTML, drag-and-drop tools) and visual design tools like Canva
• Familiarity with reporting tools and email analytics platforms
• Experience with A/B testing, segmentation, and personalization
• Excellent written and verbal communication skills
• Organized, detail-oriented, and able to manage multiple priorities
• Experience in technical aspects of deliverability and compliance.
• Experience with CRM systems (e.g., Salesforce, HubSpot CRM, Pipedrive)
• Certification in Google Analytics, Google Ads, or a recognized email marketing platform
• Familiarity with SEO or e-commerce marketing principles

Why Join Us?

We value creative problem solvers who learn fast, work well in an open and diverse environment and enjoy pushing the bar for success ever higher. We do work hard but we also choose to have fun while doing it.