Email Marketing Specialist

Expedia, Inc.; Vancouver; Hybrid; CAD 66,000 - 92,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group in Vancouver is seeking an Email Marketing Specialist to own end-to-end email campaigns on Salesforce Marketing Cloud. You will develop campaigns, build automated workflows, and drive leads, engagement, and conversions for national media and our Franchise network.

The role requires experience with SFMC, HTML, Ampscript, SQL, and data hygiene. You will optimize campaigns, perform A/B tests, and report on performance while collaborating cross-functionally with the marketing team.

Qualifications

• Experience with Salesforce Marketing Cloud components.
• Proficiency in HTML, Ampscript and SQL.
• Strong email deliverability, segmentation and personalization.

Responsibilities

• Operate on Salesforce Marketing Cloud to deliver email, landing pages, and SMS.
• Execute email campaigns to drive conversions and support initiatives.
• Segment audiences and personalize offers for customers.
• Maintain automated data workflows in Salesforce Marketing Cloud.
• Report on email performance to surface actionable insights.
• Ensure automations run reliably to support the business.
• Execute journeys, triggered emails, and day-to-day campaigns.
• Implement A/B testing frameworks to generate insights.
• Improve key email metrics like leads and engagement.
• Respond to Franchisee and Consultant inquiries related to email/SMS.

Skills

Salesforce Marketing Cloud

HTML

Ampscript

SQL

Email personalization

A/B testing

Data hygiene

Campaign coordination

Team collaboration

Tools

Email Studio

Journey Builder

Automation Studio

CloudPage

MobileConnect

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors‑Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together‑help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the Team:

Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world

Expedia Cruises supports a network of more than 270 travel agencies and 7,500 Vacation Consultants. The team helps bring retail marketing programs to life across the network, enabling local teams to connect with travelers, promote their services, and generate leads and revenue.

Make An Impact!

We are looking for an Email Marketing Specialist to join our Customer Engagement Marketing team. In this role, you will be responsible for the end-to-end execution of our email marketing on the Salesforce Marketing Cloud platform. You will work cross-functionally to develop and execute campaigns, build automated workflows, and deliver measurable results that drive leads, engagement, and conversions. This role is critical to supporting both our national media initiatives and our Franchise network.

In This Role You Will:

• Operate on the Salesforce Marketing Cloud platform to deliver operational excellence across Email Marketing, Landing Pages, and SMS communications.
• Execute Email Marketing campaigns to drive conversions and support key business initiatives, including transactional sends and targeted promotional campaigns.
• Execute segmentation to drive business opportunities and delivering personalize offers for customers.
• Support the implementation and maintenance of automated data workflows within Salesforce Marketing Cloud, helping to improve marketing operational efficiency.
• Report on email marketing performance metrics to surface actionable insights and continuously improve campaign outcomes.
• Ensure automations in Salesforce Marketing Cloud are maintained, optimized, and running reliably to support the business
• Successfully execute email marketing campaigns — including journeys, triggered emails, and day-to-day campaigns — for both national media and our Franchise network
• Implement A/B testing frameworks to generate insights and actionable learnings
• Drive and improve key email marketing metrics including leads, RSVPs, and engagement rates
• Support the email team in responding to Franchisee and Consultant inquiries related to the email and SMS channel

Experience and Qualifications:

• Experience or familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, CloudPage, MobileConnect)
• Knowledge of HTML, Ampscript and SQL
• Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization
• Familiarity with data management concepts such as consent frameworks, audience segmentation, and data hygiene
• Experience building and analyzing A/B tests with a results‑oriented mindset
• Excellent attention to detail and ability to manage multiple campaigns simultaneously
• Strong communication skills and a collaborative approach to cross‑functional work

The total cash range for this position in Vancouver is $65,500.00 to $92,000.00. Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.