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Email Marketing Specialist

Infotek Consulting Services Inc.

Toronto

Hybrid

CAD 80,000 - 100,000

Full time

Yesterday
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Job summary

A leading company is seeking a Marketing Designer V in Toronto for a hybrid role that focuses on creating personalized marketing campaigns using Salesforce Marketing Cloud. This 12-month contract position requires extensive experience in digital marketing and campaign management, emphasizing collaboration and technical expertise.

Qualifications

  • 7+ years in marketing/campaign roles.
  • 3+ years with Salesforce Marketing Cloud.
  • Proficient in AMPscript, HTML/CSS.
  • Strong understanding of CRM and segmentation.

Responsibilities

  • Design and deploy marketing journeys using Salesforce tools.
  • Manage responsive templates and A/B tests.
  • Provide campaign performance insights.

Skills

Marketing Campaign Execution
Salesforce Marketing Cloud
HTML/CSS
AMPscript
CRM Concepts
Segmentation Strategy

Job description

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Infotek Consulting Services Inc. provided pay range

This range is provided by Infotek Consulting Services Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: CA$50.00 / hr - CA$63.00 / hr

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Position Title : Marketing Designer V

Location : Hybrid – Toronto, ON (3 days / week onsite)

Start Date : July 14, 2025

End Date : July 14, 2026

Duration : 12 months (possibility of extension and/or conversion)

Role Overview :

We’re seeking an experienced Marketing Designer (Salesforce Marketing Cloud Campaign Specialist) to join a high-impact, cross-functional team focused on building a best-in-class personalized marketing ecosystem. This position plays a central role in developing, executing, and optimizing 1:1 digital journeys using Salesforce Marketing Cloud (SFMC), enabling automated and data-driven communications across key customer touchpoints.

Key Responsibilities :

  • Design, build, and deploy marketing journeys using Salesforce Marketing Cloud tools (Journey Builder, Email Studio, Automation Studio).
  • Create and manage responsive templates, A/B tests, dynamic content, filters, forms, and triggered automations.
  • Configure audience entry/exit/re-entry rules and decision splits aligned with marketing goals.
  • Execute QA and technical validation of journey builds across devices and segments.
  • Develop highly dynamic, personalized campaigns using AMPscript, HTML/CSS, and segmentation logic.
  • Maintain data extensions and leverage CDC (Customer Data Cloud) for advanced audience segmentation.
  • Provide campaign performance insights and contribute to journey optimization sessions.
  • Collaborate with stakeholders in Marketing, Analytics, and Business Units to align campaign execution with strategy.
  • Support onboarding and upskilling of specialists on SFMC best practices and platform capabilities.

Must-Have Qualifications :

  • 7+ years of overall experience in marketing/campaign execution roles.
  • 3+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Data Extensions).
  • Proficiency in AMPscript, HTML/CSS, and dynamic scripting for email customization.
  • Strong understanding of CRM concepts, campaign management, segmentation strategy, and journey orchestration.
  • Familiarity with CASL and regulatory frameworks for Canadian email marketing.
  • Ability to manage multiple concurrent campaigns in a deadline-driven environment.

Nice-to-Have Qualifications :

  • SFMC certifications (Administrator, Email Specialist, or Developer).
  • Experience working in Financial Services or other highly regulated sectors.
  • SQL proficiency for automation, analysis, and data integrity checks.
  • Experience in a Center of Excellence (CoE) model or journey orchestration setup.
  • Strong cross-functional collaboration experience within matrixed environments.

Seniority level : Mid-Senior level

Employment type : Contract

Job function : Information Technology and Marketing

Industry : Banking

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