Email Marketing Specialist

Beauti-Tone Paint and Home Products; Ontario; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading independent hardware retailer in Ontario is seeking an Email Marketing Specialist to manage and optimize email and SMS campaigns. The role requires expertise in email marketing and quality assurance skills, along with strong analytical abilities. The ideal candidate has 3-5 years of relevant experience and will work onsite three days a week in a supportive team culture. Benefits include competitive earnings, comprehensive health coverage, and a pension plan.

Benefits

Competitive earnings and bonuses

Comprehensive health, dental, vision benefits

Employee Discount Program

Qualifications

• 3-5 years of experience in email and SMS marketing, including campaign management and A/B testing.
• Strong QA skills to ensure flawless execution across devices.
• Proven track record of delivering high-performing campaigns.

Responsibilities

• Develop and execute an integrated email and SMS calendar.
• Manage end-to-end email execution including content creation and deployment.
• Analyze campaign performance using metrics like open rates and conversions.

Skills

Email and SMS marketing

Quality assurance

Customer segmentation

Analytical skills

Project management

Communication skills

Education

Degree in Business or Marketing

Tools

Microsoft Dynamics 365 Insights

Google Analytics

PowerBI

Job description

Welcome Home!

We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.

Driving Personalized Engagement

As the Email Marketing Specialist, you will execute and optimize email and SMS campaigns that drive customer engagement, conversion, and retention. Led by the Manager, Email Marketing, this opportunity is ideal for someone with expertise in email and SMS marketing and exceptional quality assurance skills.

Responsibilities include:

• Develop and execute an integrated email and SMS calendar, balancing national campaigns, personalized journeys, and business priorities. Collaborate with cross-functional teams to ensure timing, content, and segmentation support engagement and promotional goals.
• Manage end-to-end email execution, including content creation, segmentation, testing, approvals, and deployment. Lead A/B and multivariate testing to optimize performance and refine future campaigns based on insights.
• Maintain relationships with strategic partners and agencies to ensure alignment and effective execution of the CRM marketing program.
• Create dynamic, personalized content based on customer behavior, preferences, and lifecycle stage. Use contextual tactics such as weather triggers and gamification to enhance relevance and engagement. Leverage CDP data for targeted list building and strategy refinement.
• Design store-specific experiences by customizing email content, promotions, and product offerings based on store attributes like location, banners, and services.
• Analyze campaign performance using metrics such as open rates, click-throughs, conversions, and ROI. Generate reports to identify insights and trends, and conduct cohort analysis to evaluate segment-specific results and the long-term impact of personalized campaigns.
• Grow and maintain a compliant, high-quality subscriber base through targeted opt-in programs, ensuring adherence to consent and privacy regulations.
• Act as the SME for email and SMS marketing, staying current on trends, tools, and best practices. Conduct competitive analysis to identify opportunities for innovation and performance improvement.
• Oversee the Email Builder Tool and promote its adoption through engagement and list growth initiatives at the store level.

Qualifications:

• Degree in Business or Marketing, with 3-5 years of experience in email and SMS marketing, including campaign management, advanced personalization, dynamic content, gamification, and A/B testing.
• Strong QA skills to ensure flawless execution across devices, browsers, and mail clients, with adherence to accessibility and mobile best practices.
• Expertise in customer segmentation and targeting using behavioral, lifecycle, and contextual data, particularly in retail.
• Excellent analytical skills to interpret data and make data-driven decisions.
• Proven track record of delivering high-performing campaigns that increase engagement and conversions.
• Experience with email platforms such as Microsoft Dynamics 365 Insights – Journeys, and personalization tools like Movable Ink.
• Proficiency in analytics tools (e.g., Google Analytics, PowerBI) and Customer Data Platforms like Microsoft Dynamics 365 Insights – Data.
• Strong understanding of email compliance regulations, including CASL and PIPEDA.
• Excellent project management and organizational skills, capable of managing multiple campaigns and collaborating across teams.
• Clear communication skills with a results-oriented approach, troubleshooting abilities, and relationship-building skills.
• Attention to detail, ability to prioritize, and react swiftly to changing situations. Capable of working under pressure to meet deadlines.
• Availability to work onsite three days a week at our corporate office in St. Jacobs, supporting our hybrid work model.

What We Offer:

Our Team Members enjoy a supportive and inclusive culture, excellent benefits, and a team that always has your back. Benefits include:

• Competitive earnings and annual incentive/bonus programs.
• Comprehensive health, dental, vision, paramedical, disability, travel insurance, life insurance, and Employee Assistance Program.
• Defined Contribution Pension Plan with company match, Group RRSP, and discounts at our retail stores.
• Home & Auto Insurance discounts.
• Generous vacation, personal, and sick leave.
• Employee Discount Program through Venngo WorkPerks.

Join us and bring your skills to a company that values diversity and inclusion. We encourage applicants from all backgrounds to apply and offer accommodations during the recruitment process if needed.

Canadian company, proudly called Home Hardware. We call it Home.