Email Lifecycle Manager

CoVet; Canada; Remote; CAD 80,000 - 90,000; Full time

Job summary

A technology-driven veterinary firm in Canada is seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy. The ideal candidate has over 7 years of experience in email and CRM management, and expertise in tools like HubSpot and MailChimp. This remote role offers competitive compensation of 80,000 - 90,000 CAD per year, and the opportunity to impact global acquisition campaigns while collaborating with a diverse team.

Benefits

Remote-first culture

Flexible work hours

Collaborative environment

Qualifications

• 7+ years managing email or CRM programs for B2B organizations.
• Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation.
• Strong grasp of GA4, data visualization, and automation logic.

Responsibilities

• Draft copy or collaborate with the content team to align on voice, timing, and segmentation.
• Manage audience segmentation based on behavioral, demographic, and CRM data.
• Drive customer advocacy and retention strategies through smart automation and messaging.

Skills

CRM segmentation

Lifecycle architecture

Data visualization

Email campaign management

Tools

HubSpot

MailChimp

Zapier

Job description

CoVet is an AI copilot application built to assist veterinary professionals by saving them time and allowing them to focus more on animal care—or even get home on time. We are a small, passionate, and agile team with a strong mission to improve the veterinary industry through innovative technology.

About the role

We’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.

With 7+ years of experience in email/CRM, you’ll manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier, and work cross-functionally to ensure every customer touchpoint is intentional, timely, and effective.

International applicants welcome

What you'll do

• Draft copy or collaborate with content team to align on voice, timing, and segmentation
• Localize lifecycle content for multilingual audiences with team support
• Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
• Segmentation, Reporting & Technical Setup
• Manage audience segmentation based on behavioral, demographic, and CRM data
• Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
• Maintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
• Build triggered flows that correspond to funnel stage, churn risk, and activity level
• Partner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releases
• Drive customer advocacy and retention strategies through smart automation and messaging
• Run A/B tests on subject lines, CTAs, timing, segmentation logic

Qualifications

Required

• 7+ years managing email or CRM programs for B2B organizations
• Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation
• Expert in tools like HubSpot, MailChimp, Zapier
• Strong grasp of GA4, data visualization, and automation logic
• Strategic thinker with the ability to execute, test, and report

Preferred

• Experience with account-based marketing or product-led growth models

How You’ll Help Us Grow

• Increase Demo Volume
• Improve Retention & Reduce Churn
• Drive Product Adoption & Repeat Engagement
• Increase Referral and Review Rates

Why Join Us?

• Work on global acquisition campaigns with real impact
• Collaborate with a multilingual, cross-functional team
• Shape the future of marketing in a fast-moving, high-growth environment
• Enjoy a remote-first culture with flexibility and ownership

We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.

The pay range for this role is:

80,000 - 90,000 CAD per year (Remote (Canada))