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Email Developer/Specialist (Marketing - Salesforce)

TD

Canada

On-site

CAD 76,000 - 116,000

Full time

3 days ago
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Job summary

Join a forward-thinking financial institution as an HTML Developer, where your expertise in HTML/CSS will help shape engaging digital marketing campaigns. In this dynamic role, you'll be responsible for creating responsive and accessible HTML assets that drive customer engagement across various platforms. Collaborate with talented teams to bring creative concepts to life while ensuring compliance with industry standards. This position offers a unique opportunity to grow your skills in a supportive environment, contributing to the success of a leading bank that values innovation and customer experience.

Benefits

Health and Well-being benefits
Savings and retirement programs
Paid time off
Banking benefits and discounts
Career development opportunities
Training and onboarding sessions

Qualifications

  • 2+ years of HTML/CSS experience in digital marketing or communications.
  • Strong knowledge of email and web standards, including compliance.

Responsibilities

  • Develop and maintain responsive HTML for marketing emails and web assets.
  • Collaborate with designers and marketing teams to execute creative concepts.

Skills

HTML/CSS Development
Responsive Design
Attention to Detail
Email Client Compatibility
Compliance Knowledge (CASL, AODA, WCAG)
JavaScript or AMPscript

Education

Bachelor's Degree in Computer Science or related field

Tools

Salesforce Marketing Cloud
Adobe Experience Manager
Litmus

Job description

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Analytics, Insights, & Artificial Intelligence

Pay Details:
$76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

Job Description:

As part of TD's Marketing department, the North American Growth Marketing team is responsible for leading our digital marketing and 1:1 Marketing. The team carries the mandate to build the digital marketing ecosystem and enable personalized 1:1 communications at all interactions with our customers.

We are seeking a detail-oriented HTML Developer to join our Salesforce COE. In this role, you will be responsible for coding responsive and accessible HTML-based assets, such as marketing emails, web banners, and landing pages. Your work will support a wide range of customer-facing campaigns and initiatives, driving engagement across the bank's digital ecosystem. The ideal candidate has a strong foundation in HTML/CSS, a working knowledge of email and web standards, and an understanding of the compliance and accessibility requirements unique to the financial services industry.

Responsibilities

  1. Develop, test, and maintain responsive HTML code for:
  • Marketing emails (for Salesforce Marketing Cloud or similar platforms)
  • Microsites, landing pages, and digital banners
  • In-platform messages (web, mobile, EasyWeb, etc.)
  • Ensure all digital assets are:
    • Mobile responsive
    • Compatible with major browsers and devices
    • Aligned to WCAG 2.1 accessibility guidelines
    • CASL- and privacy-compliant
  • Work collaboratively with designers, copywriters, and marketing managers to bring creative concepts to life.
  • Maintain and update reusable templates and components for scale and consistency.
  • Conduct cross-client testing and perform QA to ensure code quality and functionality.
  • Stay current with HTML best practices, coding standards, and digital accessibility laws applicable in Canada.

  • Professional Experience

    1. 2+ years of experience in HTML/CSS development, preferably in a digital marketing or communications environment.
    2. Proficient in responsive email and web development.
    3. Knowledge of media queries, inline styles, and email client compatibility (e.g., Outlook, Gmail, mobile clients).
    4. Familiarity with Salesforce Marketing Cloud, Adobe Experience Manager, or similar CMS/ESP platforms is an asset.
    5. Understanding of CASL, AODA, and WCAG compliance is preferred.
    6. Strong attention to detail and commitment to clean, maintainable code.
    7. Ability to manage multiple deadlines in a fast-paced, high-compliance environment.

    Preferred Qualifications

    1. Experience with Litmus or other email testing tools.
    2. Basic understanding of JavaScript or AMPscript is a plus.
    3. Experience in the banking or financial services industry is a strong asset.

    Who We Are:

    TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

    Our Total Rewards Package
    Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

    Additional Information:
    We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

    Colleague Development
    If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

    Training & Onboarding
    We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

    Interview Process
    We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

    Accommodation
    Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

    We look forward to hearing from you!
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