Electrification Product Marketing Specialist - NEMA Panelboard

Electrification Product Marketing Specialist - NEMA Panelboard

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This is a position with grade

13

This position reports to

Product Marketing Manager

Your role and responsibilities

In this role, you will define, plan, and ensure implementation of product marketing strategies for the Smart Power NEMA portfolio (panelboards) in Canada, meeting business targets and aligning with global product strategy. You will oversee all sales and marketing activities and events to drive sales and increase market share for NEMA low voltage panelboards.

1. Develop and execute the annual marketing plan with regional and national sales leaders, focusing on business development across various Canadian regions.
2. Coordinate market studies with the Product Marketing and Sales teams, defining appropriate forecasts and business/marketing plans for panelboards, and reviewing marketing activities and implementing improvement plans to achieve targets.
3. Evaluate and disseminate customer research, market conditions, and competitor studies.
4. Maintain a relevant and competitive product offering by driving the product roadmap and ensuring timely new product introductions.
5. Deliver product information, provide technical and sales training for stakeholders, and drive sales efficiency.

Qualifications for the role

• 5+ years of experience in product management of NEMA low voltage distribution panelboards.
• Bachelor's degree in Engineering.
• Experience in developing and implementing marketing and sales strategies for NEMA panelboards.
• Knowledge of the Canadian market, channels, and launch strategies.
• Understanding of the Canadian Electric Code and relevant standards.
• Collaborative, solution-focused approach with strong communication and relationship-building skills.
• Proficiency in English and French; French is required, and English is needed for communication outside Quebec.

Benefits

• Retirement plan
• Accident insurance
• Healthcare plan
• Wellbeing program

More about us

ABB Smart Power is a global technology leader, providing products and solutions that make power supplies smart, connected, and protected. Recognized as one of Canada's Top Employers and committed to diversity and inclusion, ABB offers a supportive workplace culture.