Marketing Director

Prestige Home Improvement; Ottawa; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the HVAC industry is seeking a Marketing Director to elevate their brand and optimize marketing strategies. The ideal candidate will have 5-10 years of experience, expertise in digital advertising, and a passion for data-driven marketing. Join a fast-growing team and make a significant impact in the home improvement sector.

Qualifications

• 5-10 years of experience in marketing, preferably in home services or consumer products.
• Expertise in Google Ads, Meta Ads, PPC, and performance marketing.
• Strong analytical skills for tracking KPIs and campaign performance.

Responsibilities

• Develop and execute multi-channel marketing strategies.
• Manage and optimize paid ad campaigns for maximum ROI.
• Lead and mentor a marketing team.

Skills

Digital advertising

Analytical skills

Creative thinking

Team management

Audience engagement

Tools

Google Analytics

CRM systems

Job description

At Prestige Home Improvement, we’re redefining the HVAC industry with a customer-first approach, innovative technology, and a rapidly growing brand. Our mission is to provide seamless, energy-efficient home upgrades while making the rebate process stress-free for homeowners. As we scale, we’re looking for a Marketing Director who will elevate our brand, generate high-quality leads, and optimize our marketing strategies for maximum impact.

Who We’re Looking For

We need a creative, data-driven marketing leader who thrives in a fast-paced, entrepreneurial environment. You should be comfortable crafting high-converting ad campaigns, analyzing performance data to refine strategies, and engaging with audiences through on-camera presence. If you enjoy leading innovative marketing campaigns, this role is for you.

Key Responsibilities

1. Develop and execute a multi-channel marketing strategy that drives lead generation, brand awareness, and customer engagement.
2. Manage and optimize paid ad campaigns across Google Ads, Meta Ads, and other platforms to maximize ROI.
3. Establish KPI tracking & reporting, using data insights to refine marketing strategies.
4. Work closely with the sales team to align marketing efforts with revenue goals.
5. Lead and mentor a growing marketing team as we scale.

Creative & Content Development

1. Oversee content creation across social media, video, email, and traditional marketing channels.
2. Act as an on-camera personality for company marketing materials, social content, and advertisements.
3. Collaborate with designers and videographers to produce engaging ad creatives and brand visuals.
4. Plan and execute event marketing, trade shows, and community engagement initiatives.

Data & Performance Optimization

1. Monitor and optimize marketing performance through A/B testing, analytics, and conversion tracking.
2. Manage the marketing budget, ensuring efficient spend allocation and cost-effective ad strategies.
3. Develop SEO and content marketing strategies to increase organic traffic.

Qualifications & Skills

• 5-10 years of experience in marketing, preferably in home services, real estate, or consumer products.
• Expertise in digital advertising (Google Ads, Meta Ads, PPC, retargeting, and performance marketing).
• Strong analytical skills, with experience tracking KPIs, lead generation metrics, and campaign performance.
• Comfortable being on camera for marketing materials, testimonials, and social media.
• Creative thinker with a strong understanding of branding, storytelling, and audience engagement.
• Sociable and outgoing, able to represent the brand at events and industry functions.
• Experience managing a team or working cross-functionally with sales and operations.
• Proficiency in marketing tools, including Google Analytics, CRM systems, ad managers, and automation platforms.

Join a fast-growing company transforming the HVAC industry. Enjoy creating engaging content, building a beloved brand, and making a measurable impact through data-driven marketing. Lead a team and advance your career while collaborating with a forward-thinking, innovative team.

Ready to build something great? Apply now and let’s make an impact together.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales