Marketing data measurement specialist (onsite one month)

Noramtec Consultants; Montreal; On-site; CAD 60,000 - 85,000; Full time

Job summary

A leading company in Montreal seeks a Marketing Analyst to enhance marketing programs through data analysis and reporting. The role involves establishing frameworks for measurement, leading evaluations of marketing initiatives, and providing insights through Power BI dashboards. Ideal candidates will have expertise in data extraction and be confident communicators.

Qualifications

• Expertise in data extraction, measurement, and presentation.
• Confident communicator who shares expertise proactively.

Responsibilities

• Establishes analytical and measurement framework to enhance marketing programs.
• Leads monitoring and analysis of marketing initiatives.
• Provides reporting via Power BI dashboards.

Skills

Data extraction

Measurement

Presentation

Communication

Tools

Denodo

Power BI

SAS

Job description

Security clearance or the ability to obtain one.

Canada only

1. Establishes analytical and measurement framework to continuously enhance marketing programs, customer engagement, and experience with the overall goal of increasing impact of marketing and digital channels.
2. Leads monitoring, analysis, and evaluation of results of initiatives in order to recommend improvements and measure return on investment.
3. Collects data from relevant systems using tools such as Denodo, Power BI, and SAS.
4. Provides reporting via visually compelling Power BI dashboards to provide insight and visibility into results.
5. Provides consultation to the Demand Generation team on marketing performance and conversion rates to support data-driven decision-making.
6. Leverages tools to evaluate all aspects of digital marketing programs to influence future strategies.
7. Accelerates analytical marketing expertise as part of an integrated marketing model through sharing results, best practices, processes, and internal capabilities.
8. Incorporates other research, external data, and evaluation tools to build insights and narratives, augmenting analytical practices.

Specific Project Requirements

Top Skills Required :

• Expertise in data extraction, measurement, and presentation.
• Confident communicator who shares expertise proactively and takes ownership.