Marketing Specialist

Pelcro; Montreal; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm in the FinTech sector is seeking a B2B Marketing Specialist to drive marketing strategies for their billing platform. This role offers the chance to work in a dynamic environment focused on automation and efficiency, where your contributions will directly shape the future of financial processes. You will collaborate with cross-functional teams, analyze market trends, and manage campaigns across various channels. This position promises career growth and the opportunity to make a significant impact in a collaborative culture that values purpose and innovation. If you're passionate about marketing and eager to thrive in a fast-paced setting, this is the perfect opportunity for you.

Benefits

Competitive salary

Performance bonuses

Career advancement opportunities

Dynamic work environment

Qualifications

• 3+ years of B2B marketing experience, ideally in tech.
• Strong analytical and communication skills are essential.

Responsibilities

• Develop B2B marketing strategies for the billing platform.
• Collaborate on content creation and manage marketing campaigns.

Skills

Analytical Skills

Communication Skills

B2B Marketing

Data Interpretation

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Marketing Automation Tools

CRM Software

Data Analytics Tools

Job description

Employer Industry: Financial Technology (FinTech)

Why consider this job opportunity:

1. Competitive salary with potential for performance bonuses
2. Opportunity for career advancement and growth within the organization
3. Work in a dynamic and innovative environment focused on automation and efficiency
4. Play a key role in shaping the future of billing and back-office financial processes
5. Collaborative team culture that values impact and purpose

What to Expect (Job Responsibilities):

1. Develop and execute B2B marketing strategies to promote the employer's billing platform
2. Collaborate with cross-functional teams to create engaging marketing content and materials
3. Analyze market trends and customer feedback to refine marketing approaches
4. Manage campaigns across various channels, including digital, social media, and email
5. Track and report on the effectiveness of marketing initiatives to drive improvement

What is Required (Qualifications):

1. Bachelor’s degree in Marketing, Business, or a related field
2. Minimum of 3 years of experience in B2B marketing, preferably in a technology-focused environment
3. Strong analytical skills with the ability to interpret data and make informed decisions
4. Excellent written and verbal communication skills
5. Proficiency in marketing automation tools and CRM software

How to Stand Out (Preferred Qualifications):

1. Experience in the FinTech industry or with billing solutions
2. Familiarity with SEO, SEM, and digital marketing best practices
3. Creative mindset with a knack for developing unique marketing campaigns
4. Knowledge of data analytics tools to assess marketing performance
5. Previous experience in a startup or fast-paced environment