Senior Specialist, B2B Growth, Lead Generation & CRM

Dreww; Montreal; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Dreww is seeking a Senior Specialist in B2B Growth to drive revenue growth through effective lead generation and CRM strategies. This senior-level role involves designing systems to convert prospects into customers and requires strong analytical skills and experience in B2B marketing. Join a dynamic team that values accountability and excellence, and enjoy a hybrid work model with generous benefits.

Benefits

3-4 weeks of paid vacation upon hiring

1 week of paid vacation during the holidays

Unlimited paid sick days

Friday afternoons off in the summer

Day off for your birthday

Hybrid work model with flexible hours

On-site work equipment provided

Budget for training, workshops, and conferences

Qualifications

• 5–10 years of experience in B2B marketing, lead generation, or CRM strategy.
• Strong understanding of B2B buyer journeys and funnel metrics.
• Proven ability to craft messaging strategies and develop content.

Responsibilities

• Generate qualified leads and increase conversion rates through inbound and outbound strategies.
• Design lead generation systems and build CRM workflows.
• Monitor performance daily and make data-driven decisions to improve results.

Skills

B2B Marketing

Lead Generation

CRM Strategy

Data Analysis

Communication

Education

Bachelor’s degree in marketing, business, communications

Advanced degree

Tools

HubSpot

Pipedrive

Monday

Email marketing tools

Job description

At Dreww, we help businesses build their brand and grow their revenue using social media. We believe great brands have the power to shape culture, but the best ones also have systems in place to drive consistent, sustainable growth. The ability to influence culture while generating revenue reliably is what sets thriving businesses apart, and that’s exactly what we help founders and executives achieve.

We combine a deep understanding of social media platforms with the ability to produce great content that shapes culture and converts. Then we build and execute the growth infrastructure that turns that attention into measurable business results. Our approach is built to adapt to different industries, whether it’s retail, CPG, ecommerce, or B2B and B2C lead generation.

Our Mission

To shape culture and influence consumer habits at scale.

Our Vision

By December 2029, Dreww aims to generate $1 million in monthly revenue, with offices in both Montreal and New York City, and a team of 80 to 100 ambitious, high-performing employees.

Our Values

Values are the behaviours that guide everything we do at Dreww. They are the filters we use for hiring, firing, rewarding, and promoting. They shape how we show up, how we work together, and what we expect from each other every day.

• Learning : We are thirsty and hungry for learning. We are curious. We are constantly leveling up and sharing what we know. We listen to podcasts, take courses, read books, and follow leaders in our field.
• Candor : We say what needs to be said, even when it’s hard. We surface issues early and don’t let them linger. Feedback is direct and constructive, but always respectful.
• Wellness : We prioritize physical and mental well-being so that we can perform at a high level, consistently and sustainably.
• Accountability : We take full accountability for our work and the results that come from it. We honor our commitments without excuses and we do whatever it takes to get the job done.
• Excellence : We aim to be in the top 1% of our field. We hold ourselves to high standards of quality. We don’t accept the status quo or do things halfway. We push ourselves to always do better than the time before.

Who we are

We are a team of highly passionate social media specialists, content creators, and growth hackers dedicated to our mission of shaping culture and influencing consumer habits at scale.

• We are current
• We are curious
• We are proud
• We are geeky
• We are analytical
• We are imaginative

Our Culture

At Dreww, we reject the status quo and are driven by ambition. We are highly motivated individuals eager to make our mark in the world. Dreww is not a corporate 9 to 5. It is a place for those who want more than just a paycheck. What you will find here is a demanding, intense and deeply formative environment where you can push your limits and do the best work of your career.

Performance at Dreww is measured by the impact you have in helping us achieve our mission. We evaluate the speed at which you learn, the quality and independence of your work, and your ability to quickly grasp new concepts and execute with confidence and conviction. People who excel with high level direction, take ownership, get things done without being asked and consistently show initiative and proactivity thrive at Dreww.

Role & Responsibilities

This is a senior-level position at Dreww focused on helping B2B companies build predictable, scalable pipelines that drive revenue growth. In this role, your mission is to generate qualified leads and increase conversion rates through a mix of inbound and outbound strategies, full-funnel CRM architecture, and performance-driven marketing campaigns.

You will take full ownership of results and be responsible for meeting established performance targets and KPIs tied to lead quality, cost per lead, pipeline velocity, and revenue contribution.

Your key responsibilities include understanding the client’s business model, revenue targets, and sales process in order to reverse engineer a growth strategy. This includes designing lead generation systems, mapping user journeys, and building CRM workflows that convert prospects into customers.

You will use a range of tools and tactics to drive performance, including paid media, email marketing, lead magnets, landing pages, CRM flows, automation, and outbound prospecting sequences. You’ll work closely with other specialists across paid media, creative, and content to align efforts under a clear strategy.

As a Senior Specialist, B2B Growth, Lead Generation & CRM, you will be responsible for the following :

• Take full ownership of lead generation results and be accountable for meeting established KPIs tied to lead quality, volume, and conversion.
• Develop full-funnel growth strategies based on the client’s sales process, business objectives, and unit economics.
• Build and maintain a financial forecast model that ties lead volume, conversion rates, and pipeline value to revenue targets. Use this model to determine required budgets and performance benchmarks.
• Ensure all messaging is backed by research and aligned with the real pain points, objections, and needs of the target audience to increase relevance, engagement, and conversion.
• Lead the ideation and production of marketing content such as organic social media videos, paid social videos, photos, and editorial-style posts. Ensure all messaging is backed by research and aligned with the actual pain points, objections, and needs of the target audience.
• Plan, launch, and manage paid advertising campaigns across social and search platforms, ensuring alignment with landing pages, lead magnets, and email sequences.
• Design and implement the full CRM architecture, including lead capture systems, lead scoring models, segmentation, email sequences, automated workflows, and reporting structures to effectively move leads through the funnel and support scalable growth.
• Define the user journey and lead magnet strategy, and work with the team to build high-converting landing pages and funnels.
• Plan and launch outbound campaigns using tools like cold email platforms, LinkedIn automation, or SDR coordination when applicable.
• Monitor performance daily and make data-driven decisions to improve results across all parts of the funnel.
• Deliver regular reporting with clear insights and actionable recommendations to drive continuous improvement.
• Serve as the point of contact for clients on all matters related to lead generation, pipeline growth, and CRM performance.
• Provide guidance and support to junior team members, helping them grow their knowledge and performance.

Qualifications :

• Bachelor’s degree in marketing, business, communications, or a related field. An advanced degree is a plus.
• 5–10 years of experience in B2B marketing, lead generation, or CRM strategy, preferably within an agency or fast-paced performance-driven environment.
• Strong understanding of B2B buyer journeys, lead qualification, funnel metrics, and how to build predictable pipeline growth.
• Experience building and maintaining financial forecast models tied to revenue targets, with a strong grasp of metrics like CAC, CPL, pipeline value, and ROI.
• Hands-on experience with CRM platforms such as HubSpot, Pipedrive, or Monday, as well as email marketing tools and marketing automation systems.
• Experience planning and managing paid campaigns across social and search platforms, with a performance mindset.
• Proven ability to craft messaging strategies and develop content such as LinkedIn posts, paid social videos, and lead magnets that align with real customer pain points.
• Strong ability to analyze funnel performance, interpret data, and make informed decisions to optimize conversion and growth.
• Excellent communication and collaboration skills, with the ability to lead client conversations and present strategic recommendations clearly.
• Familiarity with outbound tools and workflows, landing page optimization, and tools like LinkedIn Sales Navigator, Clay, or Apollo is a plus.

Perks and benefits

3-4 weeks of paid vacation upon hiring

1 week of paid vacation during the holidays

Unlimited paid sick days (physical health, mental health, and menstrual leave)

Friday afternoons off in the summer

Day off for your birthday

Hybrid work model with flexible hours

On-site work equipment provided

Budget for training, workshops, and conferences

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