Marketing Operations Specialist (Fixed Term)

Pleora Technologies; Canada; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the industrial automation sector is seeking a Marketing Operations Specialist for a 16-month term. This role involves managing marketing automation activities, optimizing campaigns, and driving lead progression. The ideal candidate will have experience with Pardot and Salesforce, along with strong project management skills. Join a dynamic team that values innovation and offers a supportive work environment.

Benefits

Annual healthy living reimbursement

Employee assistance program

Competitive salary

Annual performance bonus

RRSP matching

Qualifications

• At least 3 years of experience in marketing operations or demand generation roles.
• Strong knowledge of marketing automation platforms and CRM.

Responsibilities

• Manage Pardot and Salesforce Marketing Cloud Engagement.
• Handle database management and lead nurturing.
• Track and report key metrics using various tools.

Skills

Project Management

Organizational Skills

Problem Solving

Adaptability

Education

Post-secondary education in Marketing Communications

Tools

Pardot

Salesforce Marketing Cloud

Salesforce

SEM Rush

Microsoft Word

Microsoft Excel

Job description

https : / / isarta.com / jobs / ?utm_source=IND&job=111931

Marketing Operations Specialist (16 month term)

Come work with us!

Global manufacturers rely on Pleora's real-time sensor interface products, standards knowledge, and systems expertise in mission-critical applications for the industrial automation, medical, and military markets. Our solutions help system and device manufacturers bring new offerings to market quickly, while reducing risk and lowering costs.

Summary

Reporting to the VP Product Marketing, this role manages and executes marketing operations, focusing on marketing automation activities that support brand awareness and business growth. The individual will maintain, optimize, and report on marketing automation campaigns to drive lead progression from prospect to sales qualified. Experience with Pardot / Salesforce Marketing Cloud Account Engagement or similar platforms, along with email marketing and demand generation best practices, is essential. Knowledge of digital lead generation methods and social media platforms is highly desirable.

What you do

• Manage Pardot / Salesforce Marketing Cloud Engagement, including lead management, nurturing, segmentation, and A/B testing.
• Handle database management tasks such as entering leads, assigning MQLs to sales, and generating ROI reports.
• Proactively manage automation campaigns, including content development, scheduling, and automation flows tailored to various initiatives.
• Refine processes to speed up MQL conversion, set lead scoring criteria, and improve targeting strategies.
• Manage and report on SEO and Google Ads campaigns and budgets, aligned with inbound marketing strategies.
• Coordinate with internal salesforce administrative staff to implement process changes and tool integrations, enhancing ROI tracking and end-user experience.
• Track and report key metrics using tools like Pardot, Salesforce, SEM Rush, and social media analytics to monitor brand awareness and lead generation.
• Respond to departmental requests related to email marketing and lead management.
• Perform other duties as required.

What you need

• Post-secondary education with a focus on marketing communications.
• At least 3 years of experience in marketing operations or demand generation roles.
• Strong knowledge of marketing automation platforms (Pardot / Salesforce Marketing Cloud) and CRM (Salesforce).
• Understanding of inbound marketing and digital marketing best practices.
• Proficiency in computer and database skills.
• Excellent organizational and project management skills, capable of managing multiple projects simultaneously.
• Ability to meet deadlines and achieve lead generation KPIs.
• Adaptability to shifting priorities and strategies.
• Resourcefulness and problem-solving abilities for independent troubleshooting.
• Familiarity with marketing and sales processes.
• Working knowledge of Microsoft Word and Excel.

Why work at Pleora?

• We trust our team—bring your expertise and drive, and explore new ideas.
• Excellent work-life balance.
• Inclusive hybrid workplace in a fast-paced environment that encourages innovation.
• Employee wellbeing initiatives, including:
• Annual "healthy living" reimbursement
• Employee assistance program
• Competitive salary, annual performance bonus, RRSP matching, recognition programs, and referral incentives.

At Pleora, we are an equal opportunity employer committed to inclusivity. We will provide reasonable accommodations for persons with disabilities during the recruitment process upon request.

Please apply on Isarta.com