Global Influencer Marketing

NetEase; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join a forward-thinking company dedicated to revolutionizing education through AI-driven solutions. In this exciting role, you will leverage your expertise in influencer marketing to identify and collaborate with gaming influencers across popular platforms like YouTube and TikTok. Your bilingual skills will be essential in managing KOL campaigns and ensuring effective communication. This is a unique opportunity to make a significant impact in the online education space while working in a dynamic and innovative environment. If you're passionate about education and social media, this role is perfect for you!

Qualifications

• 1-3 years of experience in influencer marketing or a related field.
• Strong skills in social media platforms and bilingual communication.

Responsibilities

• Identify and evaluate gaming influencers on social media platforms.
• Support KOL marketing campaigns and manage various tasks.

Skills

Influencer Marketing

Social Media Management

Negotiation Skills

Bilingual (English and Chinese)

Content Evaluation

Education

Bachelor's Degree or Equivalent Experience

Tools

YouTube

Instagram

TikTok

Job description

Youdao is a leading intelligent learning company under NetEase, dedicated to developing innovative, AI-driven educational products and services. With a mission to empower users through advanced learning technologies, Youdao offers a range of digital tools and platforms that support language learning, academic education, and professional development worldwide. Join us to make a meaningful impact in the evolving world of online education and learning solutions.

Responsibilities:

• Utilize key overseas social media platforms, including YouTube, Instagram, TikTok, and others, to identify and evaluate gaming influencers based on advertiser requirements, focusing on high-quality accounts with strong content and engagement. Assist in negotiating collaboration pricing.
• Support the management of KOL (Key Opinion Leader) marketing campaigns, participating in tasks such as script development, progress tracking, video translation, and post-campaign analysis.
• Respond promptly to assignments, ensuring timely and high-quality delivery.

Required Qualifications:

• 1-3 years within the influencer marketing space or equivalent experience
• Familiarity with popular gaming titles (e.g., Minecraft, Roblox) is preferred.
• Strong proficiency in various social media platforms, especially international ones.
• Ability to work effectively in both English and Chinese, with strong reading and writing skills in both languages.
• Excellent communication and teamwork skills, with a proactive approach to responding to tasks and feedback.