Marketing Activation Specialist

Trail Appliances BC; Richmond; Hybrid; CAD 58,000 - 64,000; Full time

Job summary

Join a leading independent appliance retailer as a Marketing Events & Activations Specialist. You'll create unforgettable customer experiences through innovative marketing campaigns, manage budgets, and collaborate with teams to bring ideas to life. If you thrive in a dynamic environment and have a passion for event planning, this role is perfect for you.

Benefits

Generous employee discounts

Extended health care and dental coverage

Gym membership discount

Professional Development Programs

Career Progression

Corporate volunteer program

Qualifications

• 3+ years of experience in marketing activations or event planning.
• Fluency in Mandarin, Cantonese, or Punjabi is a plus.

Responsibilities

• Design and execute marketing activation campaigns.
• Collaborate with sales divisions to create marketing materials.
• Track performance metrics and improve campaigns.

Skills

Project management

Communication

Creative problem-solving

Trend spotting

Education

Post-secondary degree/diploma in Marketing

Tools

Canva

Adobe Creative Suite

Asana

Job description

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!

Our core values:

Integrity – We do what’s right, even when no one is looking.

Improvement – We do it well. Then we do it better.

Caring – We put ourselves in others’ shoes.

Authenticity – We like people, not pretense.

Determination – We kick down walls.

CALLING ALL EVENT ENTHUSIASTS & MARKETING MAVENS!

Are you the person friends call when they need to plan an unforgettable party? Do you get a rush from transforming ordinary spaces into extraordinary experiences? Can you juggle multiple projects while maintaining your cool and your creativity? If this sounds like you, we might just have your dream job!

THE ROLE: MARKETING EVENTS & ACTIVATIONS SPECIALIST

Reporting to our Senior Brand Manager (with a dotted line to our Director of Marketing), you'll be the mastermind behind the experiences that make our brand come alive! This isn't just any marketing role – it's your chance to create moments that customers remember long after they've left our showrooms.

WHAT YOU'LL ORCHESTRATE:

Create the buzz! Design and execute showstopping activation campaigns that get people talking – from immersive in-store events to contests that generate excitement, interactive product demonstrations that wow customers, and sponsorships that put our brand on center stage.

Set the stage! Collaborate with our Builder and Designer Sales divisions to create marketing materials that transform ordinary events into extraordinary brand experiences.

Amplify our voice! Take our message to the airwaves by coordinating campaigns across TV and radio that’ll make everyone want to visit our showrooms.

Build your dream team! Develop relationships with the coolest vendors, most creative suppliers, and strategic partners who will help bring your wildest ideas to life.

Make magic happen! Work closely with cross-functional teams to ensure every activation runs seamlessly from concept to execution.

Transform spaces! Partner other members of the Marketing team to create digital & in-store materials that stop shoppers in their tracks.

Prove it works! Track performance metrics and translate data into actionable insights that make each campaign better than the last.

Manage the treasure chest! Keep portfolio budgets on track, manage invoices like a pro, and ensure we're investing our resources in experiences that deliver real results.

THE SUPERPOWERS YOU'LL BRING:

Experience that counts: 3+ years of creating marketing magic through activations, PR initiatives, or event planning that had people talking (and a post-secondary degree/diploma in Marketing, Business, or Communications).

Partnership prowess: You understand that great partnerships can elevate experiences, and you know how to build relationships that benefit everyone involved.

Project management wizardry: You can juggle multiple balls without dropping any – deadlines, details, and deliverables are all in your wheelhouse.

Communication charisma: Whether you're writing compelling copy or pitching ideas to stakeholders, your communication skills make people sit up and take notice.

Data detective skills: You know how to dig into performance metrics and use what you find to make campaigns even more effective.

Creative problem-solving: When challenges arise (and they will!), you see opportunities rather than obstacles.

Eagle-eye attention: No detail is too small for your notice – you catch things others miss.

Team player spirit: You thrive on collaboration and know that the best ideas often come from unexpected places.

Trend spotting talent: You're always one step ahead, bringing fresh ideas and innovations to the table before others even know they exist.

The tools in your toolkit:

Tech savvy: You're comfortable with marketing tools like Canva, Adobe Creative Suite, and Asana.

Broadcast brilliance: You understand broadcast media terminology and can navigate this world with confidence.

Fluency in Mandarin, Cantonese, or Punjabi would be amazing but isn't required.

Why join our team?

At Trail Appliances, we're not just selling appliances – we're creating experiences that transform houses into homes. Our Marketing Events & Activations Specialist isn't just filling a position; they're bringing our brand to life in ways that excite, engage, and inspire.

If you're ready to put your creativity and energy into a role where no two days are the same and your ideas can make a real impact, we want to meet you!

Work Environment

- Dynamic, collaborative, and fast-paced. No two days will be the same – exactly how you like it!

- Occasional evening and weekend work is required.

- Must have access to a vehicle as travel to showrooms, events and on-site activations as required.

- Occasional travel within BC to support Vancouver Island and Kelowna showrooms.

- Hybrid work environment based on business need (head office, showroom locations and home).

- Fun and creative team environment.

Why Join Trail?

- Corporate volunteer program

- Generous employee discounts

- Employee Recognition Program

- Extended health care and dental coverage

- Gym membership discount

- Professional Development Programs

- Career Progression

- Company events

$58,000 - $64,000 a year

We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?