Social Content Producer

TIFF; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading cultural organization in Toronto is seeking a Social Content Producer to enhance brand awareness and engagement for the upcoming Toronto International Film Festival. The ideal candidate will excel in creating impactful content across social media platforms while demonstrating a strong passion for film and community engagement. This full-time role requires collaboration, creativity, and the ability to thrive in a fast-paced environment.

Qualifications

• Minimum 1 year experience managing large social audiences.
• Experience in content creation and optimization in fast-paced environments.

Responsibilities

• Develop social content across various platforms for brand awareness.
• Support corporate partnership activations during the Festival.
• Respond to audiences to grow online reputation.

Skills

Verbal Communication

Written Communication

Community Management

Social Media Trends

Creative Thinking

Education

Degree or diploma in film, advertising, communications or digital media

Tools

Adobe Photoshop

Adobe Premiere

Job description

SOCIAL CONTENT PRODUCER

Contract

Full-time

Brand & Marketing

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission: To transform the way people see the world, through film.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

SOCIAL CONTENT PRODUCER

Reporting to the Manager, Social Content, the Social Content Producer is responsible for content creation to support brand awareness and audience engagement for the 2025 Toronto International Film Festival.

The right candidate excels in on-the-spot thinking, has excellent verbal and written skills, strong community management skills, a deep passion for film, and is immersed in social media trends and pop culture with strong professional intuition to know when to jump on trending meme formats to create consistent, high-impact content.

RESPONSIBILITIES:

• Develop best-in-class social content across all social media channels (Instagram, Twitter/X, TikTok, Facebook, Pinterest, etc) as assigned by Social Media Content Manager to support year-round programming, Festival, and organizational initiatives to meet or exceed performance and audience growth KPIs.

• Support corporate partnership activations in the lead up and during the Festival.

• Support the content team with social media coverage of Festival events including content capture and event photography, as assigned.

• Support production of vertical videos (Reels, TikTok, YouTube Shorts) Pinterest Lists, Letterboxd lists, and more with a strong curatorial eye and attention to detail.

• Assist other members of the team with proofreading, fact-checking and publishing content pieces across our social media channels.

• Support other social media initiatives and projects as needed throughout the duration of the contract.

• Proactively and reactively responding to audiences to steward online relationships, monitor brand sentiment, and grow online reputation.

• Assist in the development of social assets using templates provided.

JOB GRADE & SALARY:

• Job Grade 2

• $25 hourly

TARGET CONTRACT DATES:

• July 2 - October 31, 2025

WORK LOCATION:

• Office Location: 350 King Street West, Toronto, ON M5V 3X5

• Weekly in-office requirements:

  • Minimum 2 days (November to April)

  • Minimum 3 days (May to October)

• Festival Office Requirements: Full Time during Festival

MINIMUM REQUIREMENTS:

• Degree or diploma in film, advertising, communications or digital media is an asset (but not required).

• Must have a love and curiosity around film, filmmaking and a strong understanding of the film industry.

• A minimum of 1 years’ experience managing large social audiences and driving social performance.

• Previous experience working in the film and entertainment industry is an asset.

• Experience working with talent, or on red carpets is an asset.

• Demonstrated expertise in data-driven social media execution across Instagram, Facebook, LinkedIn, X, Letterboxd, and TikTok.

• Working understanding of Adobe Photoshop and Premiere is required.

• Strong written and verbal communication skills balanced with a playful, meme-y social media voice and acumen.

• Strong interpersonal skills. Must be able to work collaboratively with internal and external stakeholders.

• In-depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business).

• Creative thinker with endless ideas, coupled with a passion for social media and film.

• Experience in content creation, optimization and adaptation in nimble industry or space.

• Mature personal judgment, exhibiting a high level of professionalism, diplomacy, and confidentiality.

• Ability to work and respond well in fast-paced and high pressure environments with a flexible schedule, including evenings and weekends during peak periods leading up to and during the Festival.

HOW TO SUBMIT & APPLICATION DEADLINE:

• All applications must be submitted online through TIFF’s Career Centre .

• Please upload your cover letter and resumé as PDF(s), before the deadline of TUESDAY, MAY 20, 2025

CLOSING:

We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.

Candidates must be legally able to work in Canada at this time.TIFF regrets that it is unable to sponsor employmentVisas; however, TIFF considers and welcomes individuals on time-limitedVisastatus for this position. For consideration to those on time-limitedVisastatus, yourVisamust allow you to complete the full contract.

Please send any questions via e-mail only to [e-mail] .

TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.

If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at [e-mail] . We strive to provide reasonable accommodations whenever requested.